Typing proper words into a browser location bar... It's not a shortened URL vs QR code thing - most people are used to posting on social media or writing texts, so they're probably OK with typing on a mobile keyboard. If they have predictive text on for typing URLs it's actually much harder to type shortened words.
I've found shortened URLs are a real barrier in the classroom (e.g. from slides), particularly when there's any chance that capitals/lowercase letters matter or when the typeface means numbers and letters can be confused.
I once watched a determined geek literally spend at least five minutes installing a QR code reader. I really hope the snippet of interpretation he eventually got was worth it!
Cheers, Mia
Sent from my handheld computing device
> On 26 Feb 2016, at 17:48, Mike Ellis <[log in to unmask]> wrote:
>
> hm…vs installing a QR code scanning app, booting it up, getting camera steady, scanning, following link… ;-)
>
>
>
>
> _____________________________
>
> Mike Ellis
>
> Thirty8 Digital: a small but perfectly formed digital agency: http://thirty8.co.uk
>
> * My book: http://heritageweb.co.uk *
>
> On 26 February 2016 at 17:41:16, Mia ([log in to unmask]) wrote:
>
> Maybe because it's actually quite time-consuming to accurately type a shrtnd wrd and unfamiliar domain name? :D
>
> /ducks and runs, as the kids used to say
>
> Cheers, Mia
>
> Sent from my handheld computing device
>
>> On 26 Feb 2016, at 17:30, Mike Ellis <[log in to unmask]> wrote:
>>
>> I’m as cynical as the next person about QR codes, but there’s remarkably little evidence from actual in-the-wild projects to support the assertion that no-one scans them.
>>
>> So overall, yeh, I agree with Nick - do both! Have a little card with a QR code and a short URL on it (and SMS shortcode as well!) - but whatever you do, put unique Google Analytics campaign parameters on all the approaches - that way you’ll be able to gather loads of evidence either way - and can you then share with the group please? :-)
>>
>> We did this with the previously mentioned Roman Baths campaign - actually in that instance the QR code made up 64% of total clicks - which surprised me as much as the next person..
>>
>> Mike
>>
>>
>> _____________________________
>>
>> Mike Ellis
>>
>> Thirty8 Digital: a small but perfectly formed digital agency: http://thirty8.co.uk
>>
>> * My book: http://heritageweb.co.uk *
>>
>> On 26 February 2016 at 17:14:57, Nick Clarey ([log in to unmask]) wrote:
>>
>> Hi Sarah,
>>
>> Mike's suggestions are excellent, but I do feel compelled to ask (sorry!) -
>> why no QR codes? They really are perfect for this kind of task, and nothing
>> to stop you from doing both (they work best with short urls etc.)
>>
>> Would also yield some very interesting results if you connect up the
>> analytics, comparing how many scanned the code vs. typed out the URL.
>>
>> Best regards,
>>
>> Nick
>>
>> On Friday, 26 February 2016, Sarah Younas <[log in to unmask]>
>> wrote:
>>
>>> Hi all,
>>>
>>> I'm wondering if any of you could offer advice on the best way to signpost
>>> visitors in a gallery or museum space to online content?
>>>
>>> We're about to trial an audio project that invites visitors to use their
>>> own devices to listen to short stories about our collections, ideally while
>>> they're still in the museum space and looking at a specific object. - The
>>> content will be hosted on Soundcloud, meaning that there's a few steps for
>>> visitors to go through in order to listen, including connecting to our
>>> Wi-Fi and then searching for content.
>>>
>>> A few thoughts we've had about signposting included shortening links so
>>> that content is easier to search for and then including the link and an
>>> audio icon on object labels. - We'd like to avoid QR codes!
>>>
>>> I'm wondering whether anyone could share any insight with us about the
>>> behaviour of visitors using their own devices within a space to access
>>> bonus, additional content and if there are any tried and tested methods for
>>> signposting that have been successful?
>>>
>>> I'm happy to share the results of the trial for anyone that's interested.
>>>
>>> Thanks in advance.
>>>
>>> Best wishes
>>> Sarah.
>>>
>>>
>>> Sarah Younas
>>> Assistant Digital Officer
>>>
>>> Tyne & Wear Archives & Museums
>>> Discovery Museum
>>> Blandford Square
>>> Newcastle upon Tyne
>>> NE1 4JA
>>>
>>> T: 0191 277 2324 (EXT - 22324)
>>> E: [log in to unmask] <javascript:;><mailto:
>>> [log in to unmask] <javascript:;>>
>>> W: http://www.twmuseums.org.uk<http://www.twmuseums.org.uk/>
>>> W: http://www.tributaries.org.uk<http://www.tributaries.org.uk/>
>>>
>>>
>>>
>>> ****************************************************************
>>> website: http://museumscomputergroup.org.uk/
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>>
>>
>> --
>> Nick Clarey
>> CEO, Airsource Ltd.
>> Phone: +44-1223-708370
>> Fax : +44-1223-309814
>>
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