Hi
A big ask. Has anyone started to enable personalisation on websites they own/develop? By personalisation i mean
Experience of personalisation based on visitor journeys and behavioural marketing
The consolidation and management of customer information to create a single view of the customer across internal (the Student Record System, CRM) and external data sources
that’s my view, however happy to be pointed in the right direction.
nice and simple!
We are going though a major web revamp (finally) and i’d be interested if anyone else as started this process and has any useful starting points.
thanks
dean
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