There are many reasons I'd recommend using GTM, but the key ones are:
- Once implemented it removes the need to edit raw site code, thereby reducing risk to your live site(s)
- It's much simpler and quicker to implement and manage your campaigns, especially if you have multiple sites
- If you use digital marketing agencies, you can set them up with specific login credentials so that they can manage the campaigns directly
We've used one account across three sites successfully for the last couple of years.
Andrew
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