Hi Mike.
Before google tag manager we had to add tracking scripts to every link on the web site that we wanted to measure click frequencies on. The main reason for using google tag manager as I see it is that you can set up automatic tracking of a variety of things, page views, clicks on links or clicks on any element on the web page, and with smart rules you can group specific events, for example all pdf downloads or all clicks on your site.
Another reason is that you can have all your scripts in one place and you only have to include one script on your web page.
And as you mentioned you can add or subtract as many scripts you’d like without bugging the IT department all the time. Less friction means you can be more experimental and flexible.
With that said folks in marketing departments etc without coding skills still will depend heavily on IT departments to make GTM work because it is quite complex and can be very frustrating.
/Robert
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Robert Ziherl
Senior Digital Media Producer
New Media Department
The Nordic Museum: Djurgården, Djurgårdsvägen 6-16, Box 27820, 115 93 Stockholm
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2 nov 2015 kl. 20:50 skrev Mike Ellis <[log in to unmask]<mailto:[log in to unmask]>>:
Hi all
Does anyone know if there's a reason to use GTM other than if you're IT dept is a bit slow/unresponsive at making edits on your site?
I have played around a bit and although this is a valid reason (of sorts, albeit a slightly sad reason) it makes it a specific use case rather than a general one.
Any insights?
cheers
Mike
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