**Apologies for cross posting**
Places still available on How to Make Content More Discoverable Through SEO<http://www.alpsp.org/Training/How-to-Make-Content-More-Discoverable-Through-SEO/30369>
2 December, London
If you're producing content for the web and want readers to find your products, you need to understand how to make search optimization work for you. This course focuses on the practical things you can do, explains how search engines work, and equips you with the tools to apply all you have learnt immediately.
Delegate Comments
"The course was really good (the day flew past which is a good sign), particularly for a new course that has not been run before. Paul and Rachel were excellent tutors and really willing to answer questions. It is an example of yet another excellent ALPSP course." James Mockridge, Biochemical Society
"I had several key practical improvements I could take action on already before the lunch break. The course instructors also found the balance between information and inspiration." Lauren Danahy, BRILL
Programme
* Why is search engine optimization important? How do our customers search, what words do they use to find content like ours?
* The main international search engines and how they work
* Understanding your analytics
* Overview of latest search initiatives from Google
* What can you do to improve your search optimization?
* How to boost your organic SEO through AdWords and other PPC (pay-per-click) campaigns
* Social media's contribution to SEO
* Understanding links and SEO: where to get links from, how to find who links to you, and the benefits of a linking strategy
* How working with authors and editors boosts discoverability
* 'Human optimization': getting the balance right between writing for spiders and for people. How are customers viewing web content and what do they want? Can we have too many keywords?
* How to measure the effectiveness of your search engine optimization tactics.
Tutors: Rachel Maund, marketability and Paul Crabtree, Velo//
More information and to book<http://www.alpsp.org/Training/How-to-Make-Content-More-Discoverable-Through-SEO/30369> or email Melissa Marshall [log in to unmask]<mailto:[log in to unmask]>
Don't forget that if you are unable to attend an open course then we can bring the course to you as in-house training, available to members worldwide. Contact Amanda Whiting by email [log in to unmask]<mailto:[log in to unmask]> or tel: +44 (0) 1865 247776
Melissa Marshall
Training and Admin Coordinator
E: [log in to unmask]<mailto:[log in to unmask]> T: +44 (0) 1622 871035
W: www.alpsp.org<http://www.alpsp.org/> Follow us on Twitter: @alpsp
Interested in a publishing career? Follow #workinpublishing<https://twitter.com/search?q=%23workinpublishing&src=typd> for tips and advice.
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