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The Transmedia Earth Network Project
Call for Expressions of Interest
Dear Colleagues,
Dr Matthew Freeman (Bath Spa University) and Dr William Proctor (Bournemouth University) are currently working on an AHRC Research Networking bid to set up The Transmedia Earth Network (TEN). The aim of the project is to investigate emergent understandings of the transmedia phenomenon in international contexts. Much work has been done on transmediality from the Anglo-American perspective, but what about other countries and contexts - and how can the transmedia approaches of one country be harnessed across multiple national borders? In short, just how transnational is transmedia? We are interested in hearing from scholars around the world about projects that examine different contexts of transmedia and new media developments as well as interested parties about industrial shifts in this age of media convergence.
A transmedia project must be understood as a system that adapts itself for markedly different media platforms and creative sectors. The Transmedia Earth Network uses as its starting point the assumption that to better understand how media content can be spread across multiple platforms, we first need to more fully understand what 'transmedia' really means within the context of individual media forms and creative sectors. The Network then seeks to re-think future transmedia-making potentials by investigating its current workings across international production cultures. We aim to examine the operations of transmedia in different countries and in various media sectors, exploring just how transnational a practice transmedia could be. In bringing together academics, filmmakers, transmedia storytellers, business developers and branding consultants from multiple media sectors such as film, television, video gaming, publishing, heritage and theatre, TEN adopts a transnational perspective ultimately to re-think transmedia-making potentials in the contemporary global media landscape.
As part of the network scheme, we are proposing a range of conferences that aim to capture a range of issues and objectives. Grouped under the banner 'Transmedia Earth,' we are proposing events that are medium-specific, but internationally diverse based on the following topics:
Transmedia Novels; Transmedia Cinema; Transmedia Marketing; Transmedia Television; Transmedia Gaming; Transmedia Theatre; Transmedia Audiences.
We are interested in hearing from scholars working in these areas to allow the researchers to build a database of interested parties and of current projects. Please send an overview of your research into transmedia and your interest in joining the Network to Dr Matthew Freeman ([log in to unmask]<mailto:[log in to unmask]>) and Dr William Proctor ([log in to unmask]<mailto:[log in to unmask]>).?
Dr. William Proctor
Lecturer in Media, Culture and Communication
BU UCU Vice Chair Elect
The School of Journalism, English and Communication
Bournemouth University
Fern Barrow
Poole
BH12 5BB
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