Gjoko's discussion of the importance of a PhD and of research for a
position at any major research-based university in the world is superb. I
commend it to everyone. I have nothing to add except for one comment that
expands and supports his argument:
On Sun, Jun 14, 2015 at 3:42 PM, Gjoko Muratovski <
[log in to unmask]> wrote:
> However, I have to note that teaching research in design without
> sufficient understanding of professional practice is not good either. In
> such case, the generated knowledge through the research process becomes too
> esoteric and usually cannot be applied in a real world context - which in
> return significantly reduces the contribution that design can make to
> business or society. And this is why a combination of both research and
> professional experience is necessary when selecting a candidate for an
> academic post from a contemporary university perspective.
>
This is a general problem for ALL disciplines, not just design. In fact,
it perfectly describes the ailment affecting how engineering is taught.
Engineers graduate with a lot of abstract knowledge and little or no
understanding of how this applies to the world of practice. Similarly,
business professors seldom have worked in a business. This ailment impacts
all of academia, not just design.
Time for a change: More professors who understand research in design: More
professors who have experience with real jobs in the world for all
disciplines..
Thank you Gjoko.
Don
Don Norman
Prof. and Director, DesignLab, UC San Diego
[log in to unmask] designlab.ucsd.edu/ www.jnd.org <http://www.jnd.org/>
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