**Apologies for cross posting**
ALPSP courses are updated regularly in line with delegate feedback, changes in the industry and expert advice. They are highly practical and delegates are taught strategies that can be immediately applied in their jobs.
TUESDAY 2 JUNE 2015 - INTRODUCTION TO JOURNALS MARKETING (1506IJM) - LONDON
An essential introduction to the changing and challenging role of promoting journals in today's market, reflecting the sector's increased emphasis on author and society relationships and on 'input marketing' - encouraging high quality and therefore marketable content. Delegates will discuss a variety of promotional channels and put their decision-making to the test by working on a case study.
http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=442
TUESDAY 14 JULY 2015 - EFFECTIVE JOURNALS MARKETING (1507EJM) - LONDON
Technology is changing, new business models are developing and new markets emerging - the journal publishing landscape is shifting. These new developments offer challenges for journals marketing. This course provides a strategic overview of this dynamic environment and how best to apply marketing techniques to achieve your journal's objectives. The workshop will be highly interactive.
http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=418
WEDNESDAY 2 DECEMBER 2015 - HOW TO MAKE CONTENT MORE DISCOVERABLE THROUGH SEO (1512SEO) - LONDON
This course is run in collaboration with Marketability
If you're producing content for the web and want readers to find your products, you need to understand how to make search optimization work for you. This course focuses on the practical things you can do, explains how search engines work, and equips you with the tools to apply all you have learnt immediately.
http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=417
Don't forget that if you are unable to attend an open course then we can bring the course to you as in-house training. Contact Amanda Whiting by email [log in to unmask]<mailto:[log in to unmask]> or +44 (0) 1865 247776
Melissa Marshall
Training and Admin Coordinator
E: [log in to unmask]<mailto:[log in to unmask]> T: +44 (0) 1892 618219
W: www.alpsp.org<http://www.alpsp.org/> Follow us on Twitter: @alpsp
ALPSP is a Company limited by guarantee and incorporated in England and Wales Registration no: 4081634. Registered Office: 1-3 Ship Street, Shoreham-by-Sea, West Sussex BN43 5DH UK
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