Dear Terry
As I try and follow this, is it fair to say your initial claim that
graphic designers have avoided responsibility for the outcomes of their
work is misleading?
You later say that in advertising it is a matter of course. From
experience, I recall graphic designs are often tested as part of market
research, carried out by advertising agencies.
As certain aspects of graphic design and advertising are closely related,
and sometimes offered by the same large global company (e.g. WPP) does
this suggest that within a larger infrastructure, responsibility is taken
for the graphic design that advertising agencies are responsible for? For
example, packaging design, or corporate identity design. I expect it's not
the case in book publishing, but you substitute one for the other and so
I'm wondering if the same transposition means your initial claim is too
general. Where possible, it does happen, it seems.
Regards,
Rob
Dr Robert Harland
School of Arts, English and Drama
Loughborough University
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On 13/04/2015 15:49, "Terence Love" <[log in to unmask]> wrote:
>Closer to home, within the art and design realm, and at similar but
>slightly higher levels of complexity, advertising and media manage
>similar analyses as a matter of course to what I proposed for book
>publishing. I suggest from the evidence that such statistical analyses
>are straightforward.
On 11/04/2015 12:07, "Terence Love" <[log in to unmask]> wrote:
>Advertising design faces much the same problems in assessing the value of
>changes, and quantitative analytical methods are well established to do
>so. In fact, to make it simpler you might regard the book cover as
>advertising.
On 11/04/2015 04:48, "Terence Love" <[log in to unmask]> wrote:
>The idea that designers should be responsible for the outcomes of their
>work is something graphic designers have avoided for a long time. Part of
>this avoidance has been by not including the skills that would facilitate
>such responsibility in graphic design education or the literature of
>graphic design. It is easy to apply. It simply hasn't been done unless
>buyers of design services insist on it.
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