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MECCSA  April 2015

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Subject:

An invitation - Melissa Gregg on 'The Cinematic Origins of Productivity', University of Leicester, Tuesday 12th May.

From:

Mark Banks <[log in to unmask]>

Reply-To:

Mark Banks <[log in to unmask]>

Date:

Wed, 15 Apr 2015 11:20:16 +0100

Content-Type:

text/plain

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Parts/Attachments

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Public Lecture 
University of Leicester, Department of Media and Communication 

Tuesday 12th May 5.00-6.30 p.m.
Venue: Lecture Theatre 3, Ken Edwards Building, University of Leicester

The cinematic origins of productivity: Witnessing work in early time-motion studies

Melissa Gregg, Principal Engineer, Intel Corporation

A century ago, Frank and Lillian Gilbreth’s time and motion studies created new standards for productivity by grouping together similar tasks in a streamlined workflow. These studies were filmed to provide ‘before and after’ insight on the number of unnecessary motions removed from tasks as varied as bricklaying, card-punching, pear-washing, soap-packing and labelling produce. These silent films were punctuated by a smiling Frank presiding over information slides with vital statistics that declared triumphant efficiency reforms. 

The Gilbreths produced a visual record of performance that transformed the worker’s conception of his job away from the broader team or work gang towards a consideration of his own individual achievement. This made work competitive, as individuals strove against their own prior records as much as those of their teammates. But just as important: the keeping of records, the performance of productivity for a witnessing eye, coincided with the first mainstream experiences of cinematic vision. 

Published as The Psychology of Management (1914), Lillian Gilbreth’s PhD made links between the worker’s desire to have a performance recorded for history and the ambitions of actors hoping to have their artistic performances recorded for posterity on screen. Productivity’s standardizing gaze became a means to match and improve upon a previous version of oneself, and in turn, a way of being recognized. This talk explains how the Gilbreths turned work into a science, labor into information, and the worker into an individual, indeed, an athlete – whose ability to accomplish ever greater productivity became a victory to strive for and possess.

Bio: Dr Melissa Gregg is Principal Engineer in User Experience at Intel Corporation researching the future of work. Her publications include Work’s Intimacy (2011), The Affect Theory Reader (co-edited with Gregory J. Seigworth, 2010) and Cultural Studies’ Affective Voices (2006). Her forthcoming book, Counterproductive, examines the history of time- and self-management in the workplace.  

Attendance is free and open to the public, and all are welcome – but please email Carla Starmer at [log in to unmask] to reserve your place. 

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