Dear List,
I would like to share a valuable contribution from Prof David Garcia, Digital Arts & Media Activism, Bournemouth University.
I look forward to hearing your thoughts. : )
Suzy
On 16 Mar 2015, at 15:36, David Garcia <[log in to unmask]> wrote:
> Dear Suzy, I wanted to contribute to the Terminology thread in your notes
> from the Emerge meeting. This part of the discussion focuses on the fact
> that something about the digital revolution has made it harder to categorise
> practitioners in the creative sector. Where once we would have spoken easily
> about artists, illustrators or designers we now have to work with a more
> expanded hybrid, boundary crossing vocabulary.
>
> I think that Simon who declared that he was "interested in how artists are
> currently self-identifying. We increasingly see a range of titles beside
> that of artistš in the biogs of artists. At a recent talk, Dave Griffiths
> introduced himself as a generalistš. Dave describes himself as an artist,
> director and inventor and mentions Liam self identifies as a creative
> practitioner, hacker, maker, artists or all or any of these. Danny mentions
> artists and digital creatives.
>
>> While artists themselves seem comfortable with using multiple titles, it does
>> raise some interesting questions about the term 'artist', what it covers and
>> what it doesn't and what understanding and expectations industry partners have
>> of the role and process of the artist in collaborative art/digital industry
>> projects?"
>>
> I agree with Simon that this is important because the change in terminology
> points to a deeper change. I would argue that it is indicative of how the
> persistant concept of the *Creative Industries* in conjunction with the fact
> that for more than two decades courses of media art and design are no longer
> locked into single media crafts; e.g. painting, sculpture, film,graphic
> design, or web design etc means that we have seen the emergence an employment
> cultural landscape made up of networks of interdisciplinary General Purpose Creativity companies.
>
> These companies and other organisations frequently use digital media as a
> catalyst for cross platform hybridity. The general acceptance of this kind of creative
> hybridity is reflected in the currency of a term designating a new kind of
> professional: *the Creative*- a term that, these days, frequently displaces
> -artist or designer- Our acceptance of hybridity as a fact of proffessional
> life is the basis of the new MA that Neal and I have been developing for
> Bournemouth.
>
> A symptom of this has been the recent decision of Central St Martins to
> develop of all things an MBA. It would have once seemed absurd to have
> instituted an MBA in an art school but these days it is seen as simply a logical
> consequence of the commodification of the concept of creativity. The
> question is does this attempt to capture and commodify digital cultures mean
> that the radical potential of this movement is now extinguished. In an article here:
> http://new-tactical-research.co.uk/blog/notes-towards-reframing-creative-que
> stion/ I have attempted to demonstrate that this is not neccessarily the
> case.
>
> David Garcia
>
>
>
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