Hi all,
Can anyone supply the following journal article:
Organising for reverse innovation in Western MNCs: the role of frugal product innovation capabilities
Marco Zeschky, Bastian Widenmayer
Technology Management
2014 VOL 64 ISS 2-4 PP 255-275
We will supply our BL customer code and request number to anyone who can supply.
Kind regards,
Jordan
Jordan Houghton
Information Advisor – Document Supply and Repositories, Kings Norton Library, Cranfield University, Cranfield, Bedfordshire MK43 0AL
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