**Apologies for cross posting**
Journal Development 1: Practical Plans for Improving Journal Success<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=438>
DATE: Tuesday 10 February 2015
VENUE: 41 Portland Place, Academy of Medical Sciences, London, W1B 1QH
OVERVIEW
This workshop provides an essential practical introduction to the business of developing journals. The course is highly interactive and participants will undertake realistic exercises to familiarize themselves with methods of evaluating their current journal (or portfolio) and provide ideas on how they can introduce changes. Although familiarity with the scholarly publishing environment is required, part of the course will also involve discussion of the role of journals in today's research environment and will consider what threats and opportunities exist for current publishing models.
PROGRAMME
* Why develop journals: where journals have come from and where they are going; what is the point of journals - who do they serve (and with what); what does development mean, and why do it
* The big picture: changes to content, to the relationships with academia and research, to production and other workflows; working with repositories; different dissemination models - adding value with technology and design; working with communities; changing business models; case study
* Developing a development plan 1, evaluation: where you get your information; using finance and feedback; comparing competitors; pulling it together into something useful (SWOT)
* Developing a development plan 2, objectives: different levels of objectives; identifying the key objective
* Developing a development plan 3, the plan: goals and actions; getting buy-in; reviewing and revising; risk management; case study
* Putting it into action: practical exercise.
DELEGATE COMMENTS
'Good overview of why develop, and practical ideas of how to go about it. Thanks - a really useful course with good background and practical ideas.' Sarah Walker, ICE Publishing
'This is an excellent course that catered well to the variety of publishing roles of all present and was well structured in terms of content and delivery. Thank you very much - this has been a really useful and enjoyable course!' Jo Alexander, Emerald Group Publishing
TUTORS: Pippa Smart, PSP Consulting and Michael Brown, Oxford University Press
Further information and to book<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=438> or email [log in to unmask]<mailto:[log in to unmask]>
Don't forget that if you are unable to attend an open course then we can bring the course to you as in-house training. Contact Amanda Whiting by email [log in to unmask]<mailto:[log in to unmask]> or +44 (0) 1865 247776
Melissa Marshall
Training and Admin Coordinator
E: [log in to unmask]<mailto:[log in to unmask]> T: +44 (0) 1892 618219
W: www.alpsp.org<http://www.alpsp.org> Follow us on Twitter: @alpsp
ALPSP Training - by publishers, for publishers: 2015 brochure now online<http://www.alpsp.org/Ebusiness/TrainingAndEvents/ALPSPTraining.aspx>
ALPSP is a Company limited by guarantee and incorporated in England and Wales Registration no: 4081634. Registered Office: 1-3 Ship Street, Shoreham-by-Sea, West Sussex BN43 5DH UK
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