Dear Nick - cc. Mike,
I m new to the group - finally made it.
@Nick --- really busy - but will have a look on your query at some point.
I m historian - currently attending a Social Media Management course &
having a quite new cooperation with
Structure & Process - in the field of Change Management/ Participatory
Leadership.
Isabella
aka @arthostess
0043-699-12958875
[log in to unmask]
Vienna - Austria - Europe
www.eop.at
http://structureprocess.com/
Am 04.11.2014 15:16 schrieb "Mike Ellis" <[log in to unmask]>:
> Hey Nick
>
> I'm forever pimping CG when I see smaller sized institutions - yes, you
> owe me many beers - and I think the questions they tend to ask are:
>
> - "why" - what do I / we get as an institution for doing this (my answer:
> SEO, a consolidated / central place for your stuff, automatic upload and
> exposure to Europeana, etc)
> - "how much does it cost"? - interestingly until recently I thought I knew
> the answer but now I'm not 100% sure if there are costs (I need to look at
> your website)
> - "how do I do it, and is it hard?": answer, no, but it's certainly harder
> than not doing it - see the "why" again...
>
> The why is crucial, right? I mean - it's extra effort, so the benefits
> need to be writ really clear - I'd (with my web hat on) say you need really
> clear stuff here: "X institution found 400% more visits to their
> collections pages once they'd drunk the CultureGrid koolaid" - sorry to be
> a bit Marketing - but, yes, "calls to action"...
>
> What are you seeing from your website? I don't think it can answer all
> your questions but might give pointers. I'm sure you've got goals set up in
> GA (right..!?) - and you may see some interesting stuff about where people
> drop off / convert? What have you done marketing wise - do you _have_ these
> "why's" somewhere - does it _actually_ help get more traffic to collections
> information? Or are there other benefits?
>
> Head full of thoughts but other stuff to do - phone or something, always
> happy to chat ;-)
>
> Mike
>
>
>
>
>
> _____________________________
>
>
> *Mike Ellis *
>
> Thirty8 Digital: a small but perfectly formed digital agency:
> http://thirty8.co.uk <http://thirty8.co.uk/>
>
> * My book: http://heritageweb.co.uk <http://heritageweb.co.uk/> *
>
>
>
> Nick Poole wrote:
>
>> Dear MCG'ers,
>>
>>
>>
>> Some of you may have spotted that we've launched a consultation about
>> the future development of the Culture Grid (www.culturegrid.org.uk), the
>> aggregator which currently provides access to 3m+ records from UK
>> museums, archives and libraries. We have been running the Culture Grid
>> with the good people at Knowledge Integration for nearly 8 years now
>> (and its origins predate this considerably in the form of the Peoples
>> Network Discover Service) and it is time to step back and develop a
>> clear plan for the way forward.
>>
>>
>>
>> I hope you won't mind if I shamelessly use you as a focus group for
>> this, but as the nation's hive mind on all things digital and cultural,
>> I would like to ask you to share your thoughts and opinions about the
>> value of the Culture Grid, its strengths and weaknesses and your ideas
>> both about aggregation in general and the Culture Grid in particular.
>>
>>
>>
>> I've posted on our blog about our thinking about the Culture Grid - see
>> http://www.collectionstrust.org.uk/blog/culturegrid and we are also
>> receiving comments directly via this email address or on twitter using
>> the hashtag #cgfuture.
>>
>>
>>
>> I would be especially grateful for any views you are able to share
>> on-list - we are keen for this to be as open and constructive a
>> consultation as possible, and to ensure that whatever happens next with
>> the Culture Grid it delivers genuine value for the people who expend
>> time and effort participating in it.
>>
>>
>>
>> With many thanks in advance for your ideas and comments!
>>
>>
>>
>> All best,
>>
>>
>>
>> Nick
>>
>>
>>
>>
>>
>> Nick Poole
>> Chief Executive Officer
>> Collections Trust
>>
>>
>> <http://www.collectionstrust.org.uk/copyright-seminar/copyright-seminar-
>> 2015>
>>
>>
>>
>> <http://www.collectionstrust.org.uk/>
>>
>>
>>
>>
>> <http://www.linkedin.com/groupItem?view=&gid=3280471&type=member&item=12
>> 7734931&qid=f3e77705-7ec2-44c7-99db-7fe325bb16fc&trk=group_most_recent_r
>> ich-0-b-ttl&goback=%2Egmr_3280471> Join Collections Trust's Collections
>> Management Group
>> <http://www.linkedin.com/groupItem?view=&gid=3280471&type=member&item=12
>> 7734931&qid=f3e77705-7ec2-44c7-99db-7fe325bb16fc&trk=group_most_recent_r
>> ich-0-b-ttl&goback=%2Egmr_3280471>
>>
>> <http://www.twitter.com/collectiontrust> Follow us on Twitter
>> <http://www.twitter.com/collectiontrust>
>>
>> <https://www.facebook.com/hiddentreasuresuk?ref=hl> Like us on
>> Facebook<https://www.facebook.com/hiddentreasuresuk?ref=hl>
>>
>>
>>
>> www.collectionstrust.org.uk. Company Registration No: 1300565 Registered
>> Charity No: 273984
>>
>> Registered Office: Collections Trust, WC 209, Natural History Museum,
>> Cromwell Road, London, SW7 5BD
>>
>>
>>
>>
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