**Apologies for cross posting**
Advanced Journal Development: Strategic Development for Journal Managers<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=375>
DATE: Wednesday 3 December 2014
VENUE: Prince Philip House, 3 Carlton House Terrace, London, SW1Y 5DG
OVERVIEW
This course has been designed as a follow-on from Journal Development 1 which provides participants with a toolbox system for planning the development of their journals. This more senior course looks at overarching strategies for journal development (including acquisition and portfolio development). The course is built around case studies to allow participants to work on simulated scenarios in order to discuss and test ideas and strategies with their peers and the course facilitators.
PROGRAMME
* The big picture: globalisation, of research and publishing, access models - the implications of repositories and different systems, the influence of non-traditional publishers - removing the middleman?, data and journals - pressure to include and exclude, technology, innovation and new services - who is pushing whom?
* Partnerships and collaboration: contracts, implications, advantages and disadvantages
* Building on strengths and weaknesses: how to identify and resolve weaknesses before they become problematic
* Journal development strategies: list management and title management, new titles - acquiring and launching, closing and selling journals
* Using development to build strategic success: objectives and plans, identifying and bidding for new journals
DELEGATE COMMENTS
'I had enough expertise to understand the issues being discussed but I gained a lot more insight into publishing business.' Elina Rantanen, Zoological Society of London
'The course tutors were engaging and led discussions that got right to the heart of the important issues surrounding publishing strategy and journal development.' Ellie Gilroy, T&F
'Useful course for thinking more strategically across your journal list.' Clair Hooper, Liverpool University Press
'Was good for focusing thoughts ready to implement own journals strategy.' Helen Waller, NETSCC
TUTORS: Michael Brown, Oxford University Press and Pippa Smart, PSP Consulting
More information and to book<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=375> or email [log in to unmask]<mailto:[log in to unmask]>
Melissa Marshall
Training and Admin Coordinator
E: [log in to unmask]<mailto:[log in to unmask]> T: +44 (0) 1892 618219
W: www.alpsp.org<http://www.alpsp.org> Follow us on Twitter: @alpsp
ALPSP Training - by publishers, for publishers: 2015 brochure now online<http://www.alpsp.org/Ebusiness/TrainingAndEvents/ALPSPTraining.aspx>
ALPSP is a Company limited by guarantee and incorporated in England and Wales Registration no: 4081634. Registered Office: 1-3 Ship Street, Shoreham-by-Sea, West Sussex BN43 5DH UK
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