Greetings,
Golson Media is producing The SAGE Encyclopedia of Advertising &
Society. We are reaching out to members of ORGANIZATION to join this
exciting project.
We are inviting academic editorial contributors to The SAGE
Encyclopedia of Advertising & Society, a new 4-volume reference to be
published in 2016. As corporations spend $620 billion globally each
year to make their products desirable, we are examining how
advertising affects society, not only in the United States but around
the world, from China’s newfound, regulated capitalism to political
attack ads in the United Kingdom. The SAGE Encyclopedia of
Advertising & Society includes approximately 700 articles organized
A-Z in the following categories:
Advertising and Culture
Advertising and Economics
Advertising and Health
Advertising and Special Audiences
Advertising and Sports and Entertainment
Advertising Ethics
Advertising History
Advertising in Traditional and New Media
Advertising Industry
Advertising Message, The
Advertising Research
Advertising, the Law, and Self-Regulation
Campaigns, Brands, Products, and Companies
Country Profiles
Non-Profits and Advertising
Political Advertising
Psychology and Advertising
Each 1,000 to 5,000-word article will include the name and affiliation
of the contributor in the byline of the entry. This comprehensive
project will be published by SAGE Publications and the General Editor,
who will be reviewing each submission to the project, is Dr. Isabella
Cunningham, The University of Texas at Austin. We are currently making
assignments with a deadline for submissions of October 1, 2014.
If you are interested in contributing to this cutting-edge reference,
it can be a notable publication addition to your CV/resume and broaden
your publishing credits. SAGE Publications, offers an honorarium
ranging from SAGE book credits for smaller articles up to a free set
of the printed product for contributions totaling 10,000 words or
more.
The list of available articles is already prepared, and as a next step
we will e-mail you the Article List (Excel file) from which you can
select topics that best fit your expertise and interests.
Additionally, Style and Submission Guidelines will be provided that
detail article specifications.
If you would like to contribute to building a truly outstanding
reference with The SAGE Encyclopedia of Advertising & Society, please
contact me by the e-mail information below. Please provide your CV or
a brief summary of your academic/publishing credentials in related
disciplines.
Thanks very much.
Mark Golson, Author Manager
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