[snip]
Hi all. I work on schema.org for Google. Before that, I've been
involved in various related RDF/W3C things going back to '98 or so
when I got involved with W3C RDF schema effort, Semantic Web and all
that. Part of my current role is to help improve schema.org through
collaborations (mostly via the W3C Web schemas group). I really like
the idea of helping make sure that schema.org works well for museums
(and archives, galleries, libraries, ...).
I would ask btw that you please try not to ask me for specifics about
Google search ranking impact of this kind of markup, "Google juice"
etc., as all I'll do is refer you to across to publicly available
materials and fora (e.g.
https://support.google.com/webmasters/?hl=en#topic=3309469 and
nearby). I appreciate that museums and their Web teams have limited
resources and want to make sure their markup efforts are likely to
have impact, but suggest the best way we approach that is by starting
with the simplest use cases, and by remembering that schema.org is
also used by other companies and initiatives. I'm afraid I need to be
scrupulously unhelpful when it comes to SEO-oriented concerns for
specific sites; however I can help put together general examples and
proposals around schema.org, and I'd be happy to do so.
Beginning with basic contact info, opening hours, and moving on to
events sounds like a good plan. Describing items in collections is
also really interesting (and relates to the bib-extend work that has
already been mentioned here); however it could be a much more complex
undertaking.
From a quick look today, trying to apply
https://developers.google.com/webmasters/business-location-pages/schema.org-examples
to opening hours for the British Museum and to Science Museum London,
I'm reminded that schema.org has a number of places where improvements
are needed (e.g. marking holiday exceptions). I'll collect those as we
go along.
Here's a quick before/after example based on British Museum homepage -
before -
<div>
<h1><a href="/">British Museum</a></h1>
<h2><a href="/visiting/admission_and_opening_times.aspx">
Free, open daily<br />10.00–17.30<br /><span>Fridays until
20.30</span></a>
</h2>
</div>
after -
<div vocab="http://schema.org/" typeof="Museum">
<h1><a property="url" href="/">British Museum</a></h1>
<div><a href="/visiting/admission_and_opening_times.aspx">
<span property="openingHours" content="Mo,Tu,We,Th,Sa,Su 10:00-17:30" />
<span property="openingHours" content="Fri 10:30-20:30" />
Free, open daily<br />10.00–17.30
<br /><span>Fridays until 20.30</span></a>
</div>
</div>
It would be good to ground any discussions in specific example sites.
This was the first one I happened to look at - it would be great to
have a few more real world examples, for opening hours, location,
contact info, and for upcoming events, alongside the other topics
already mentioned in this thread. If gaps emerge in schema.org's
vocabulary we could put together a proposal to improve things...
Does anyone have a handy list of example URLs for upcoming events in
the museum world?
Dan
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