cor, I dunno what that index.php is doing in there - bit proprietary,
innit...? :-)
_____________________________
*Mike Ellis *
Thirty8 Digital: a small but perfectly formed digital
agency:http://thirty8.co.uk <http://thirty8.co.uk/>
* My book: http://heritageweb.co.uk <http://heritageweb.co.uk/> *
> Richard Light <mailto:[log in to unmask]>
> 11 June 2014 14:02
> Provocation duly acted upon. My response is now at:
>
> http://light.demon.co.uk/wordpress/index.php/comments-on-a-simple-way-to-promote-your-museum-online/
>
>
> which is clearly much easier to type. :-)
>
> Richard
>
>
>
> Mike Ellis <mailto:[log in to unmask]>
> 11 June 2014 13:49
> Great post, Nick - thanks for that.
>
> Also interesting to see Richard's response [ also a side of me
> slightly shocked to see his non-friendly querystring-based URL's ;-) ]
>
> Personally I'm with Mia's thoughts in her earlier MCG mail about not
> allowing it to get too formal or over-complex. The whole point of
> schema is that it's a bit of a JFDI activity, and if we allow
> ourselves to get tangled then we'll just lose the opportunity to make
> a quickish dent.
>
> Also: I'm totally with the thinking about this being a simple route to
> machine readable data - but really we should be clear that a large
> chunk of the benefit is about increasing click-throughs from Google
> results, and SEO in general. That's - hopefully - the immediate impact
> that people might see.
>
> (Blurb about rich snippets increasing CTR:
> https://www.google.com/?q=rich%20snippet%20ctr#q=rich+snippet+ctr&safe=off
> )
>
>
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