Great post, Nick - thanks for that.
Also interesting to see Richard's response [ also a side of me slightly
shocked to see his non-friendly querystring-based URL's ;-) ]
Personally I'm with Mia's thoughts in her earlier MCG mail about not
allowing it to get too formal or over-complex. The whole point of schema
is that it's a bit of a JFDI activity, and if we allow ourselves to get
tangled then we'll just lose the opportunity to make a quickish dent.
Also: I'm totally with the thinking about this being a simple route to
machine readable data - but really we should be clear that a large chunk
of the benefit is about increasing click-throughs from Google results,
and SEO in general. That's - hopefully - the immediate impact that
people might see.
(Blurb about rich snippets increasing CTR:
https://www.google.com/?q=rich%20snippet%20ctr#q=rich+snippet+ctr&safe=off )
cheers
Mike
_____________________________
*Mike Ellis *
Thirty8 Digital: a small but perfectly formed digital
agency:http://thirty8.co.uk <http://thirty8.co.uk/>
* My book: http://heritageweb.co.uk <http://heritageweb.co.uk/> *
> Nick Poole <mailto:[log in to unmask]>
> 11 June 2014 12:23
> Dear MCG'ers,
>
>
>
> Further to the discussions over the past few days about the potential
> to use Schema.org to promote greater discovery and use of museum data,
> I have blogged my understanding of the potential approach and its
> benefits at:
>
>
>
> http://www.collectionslink.org.uk/blog/2198-a-simple-way-to-promote-your-museum-online
>
>
>
> I would really welcome comments from the MCG community about this
> approach. We are proposing to use part of the SPECTRUM Community
> meeting at the OpenCulture conference on the 24th June (Kia Oval,
> Vauxhall, London) to discuss the merits of the idea and to gauge the
> appetite for developing a simple pilot using Schema.org to see how it
> works.
>
>
>
> In case you haven't already registered, the full OpenCulture
> conference includes strands on 'Digital Skills' and 'Informatics
> Skills' which include presentations around opening up museum data for
> discovery and use. Places are going fast this week, so please do book
> early at http://www.collectionslink.org.uk/registration (note that
> we're offering discounted rates for museums with an annual budget of
> less than £500k).
>
>
>
> Finally, Richard Light has posted a really useful response to my blog
> and this discussion at http://light.demon.co.uk/wordpress/?p=859.
>
>
>
> Looking forward to your thoughts!
>
>
>
> All best,
>
>
>
> Nick
>
>
>
> Nick Poole
> Chief Executive Officer
> Collections Trust
>
> <http://www.openculture2014.org.uk/>
>
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