Not wanting to put my own work down but I think the fact that the site is fairly niche and is pretty much the only online collection of Spender's work on the web is a strong contributing factor re SEO :)
That and nearly every page has his name on it :D
But joking aside I don't think it will harm the results (and I'm sure I can make improvements).
Importantly it is pretty easy to implement. Obviously events and review schema mark up is highly visible in search results already.
I'm holding out for the day when my image thumbnails start showing up too (and I'm sure much more imaginative things than that)!
Perry
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Owen Stephens
Sent: 06 June 2014 10:49
To: [log in to unmask]
Subject: Re: [MCG] Briefing paper on schema.org
Thanks Perry - really interesting.
What use is made of schema.org by the search engines is difficult to tell. Conversations with staff at the Wellcome Library suggested they saw an increase in page views after implementing schema.org markup and I note that the Bolton Worktown site is pretty successful in terms of search engine results (search for 'Humphrey Spender' has it 3rd in Google and 1st in Yahoo) - but impossible to know how far the schema.org markup impacts that - especially in comparison to other SEO.
In terms of improving markup - I think this is something that is worth a broad discussion - if search engines are to make use of this type of markup there is clearly some advantage to museums establishing common approaches. I know Dan Brickley who works for Google on this is interested in this area and I think would be willing to contribute to a discussion about the best approaches.
Owen
Owen Stephens
Owen Stephens Consulting
Web: http://www.ostephens.com
Email: [log in to unmask]
Telephone: 0121 288 6936
On 6 Jun 2014, at 10:29, Bonewell, Perry <[log in to unmask]> wrote:
> http://boltonworktown.co.uk/
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