Dear MCG'ers,
Just a quick email to say thanks to everyone that has made contact
offlist in response to my enquiry about using collections items to
promote engagement via social media.
The first part of this is now online as an article listing the top 20
#museummascots and #socialobjects that people sent me links to - please
see:
http://www.collectionslink.org.uk/blog/2180-socialobjects-a-the-twitter-
menagerie
Following my question, I have had some really interesting discussions
about what makes museum content 'go viral'. There's no way to predict
that, of course, but people have shared some interesting examples of
content that have (often unexpectedly) piqued public and media interest.
I plan to follow up on this with a piece looking at social media moments
for museum content and whether there are any general principles we can
draw from these examples that might be applied in other places.
I'd welcome any and all comments on this - have you tried to set up a
viral campaign using your collection? Did it work out? What were your
expectations and were they realistic!
Answers onlist or off most welcome.
Thanks and have an excellent weekend,
Nick
Nick Poole
Chief Executive Officer
Collections Trust
<http://www.openculture2014.org.uk/>
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