Hi Elena
This is a really interesting report - thanks so much for linking to it.
A couple of questions for you and I guess the group:
- of the people who come to those online collection pages (you say
500-600k visits/month) - what percentage of these bounce? I think you
say in the report that you only popped the questionnaire to people who
were already engaged but you also say that a large proportion of your
traffic is from Google, so I'm wondering how these engaged people
compare with those who just happened across your collections pages and
then disappeared immediately?
- a more general question: the Tate is obviously hugely prominent as an
institution, has the corresponding investment in digital, huge numbers
of well-documented collections online, monstrous quantities of
guaranteed Google Juice, etc. What do you (does everyone..) think
smaller institutions can take away from this research? Is it kind of
"the same, but smaller"? Or are there fundamental differences which are
nothing to do with scale?
I suppose the question is whether smaller institutions should be trying
to follow similar models in getting collections online - or whether
they're better off doing something different - for instance, focusing on
smaller number of objects at a higher quality, or looking much more
closely at the visit ("show me what I can see when I come along")
experience, and so on..?
cheers
Mike
_____________________________
*Mike Ellis *
Thirty8 Digital: a small but perfectly formed digital
agency:http://thirty8.co.uk <http://thirty8.co.uk/>
* My book: http://heritageweb.co.uk <http://heritageweb.co.uk/> *
> Elena Villaespesa <mailto:[log in to unmask]>
> 2 April 2014 12:20
> Hello,
>
>
> We've published the report about motivations and usage of the Tate online
> collection on the website. Here is a link to a blog post that summarises
> some of the findings and includes a link to download the full report in
> PDF.
>
> http://www.tate.org.uk/context-comment/blogs/understanding-peoples-motivations-and-usage-online-collection
>
>
> We have been doing other research about the online collection using also
> analytics and heatmap tools. This includes what people search on the
> website. We will be blogging soon to discuss some of these findings
> and our
> thinking to reshape and incorporate some features to improve the online
> collection pages in the coming months as part of the digitisation of the
> Tate Archive (
> http://www.tate.org.uk/about/projects/transforming-tate-britain-archives-access
> )
>
>
> Best regards
>
> Elena
>
>
>
> ****************************************************************
> website: http://museumscomputergroup.org.uk/
> Twitter: http://www.twitter.com/ukmcg
> Facebook: http://www.facebook.com/museumscomputergroup
> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> ****************************************************************
> Dave Gerrard <mailto:[log in to unmask]>
> 31 March 2014 08:07
> Hi Clare,
>
> Can't recommend the work of Louis Rosenfeld highly enough:
>
> https://rosenfeldmedia.com/experts/louis-rosenfeld/
>
> Rosenfeld Media is his publishing company. I've read a couple of their
> books and they've were both well written, packed with info but also
> mercifully short. The one that perhaps seems appropriate for someone
> studying search behaviour is probably:
>
> https://rosenfeldmedia.com/books/search-analytics/
>
> Rosenfeld's most famous book (with Peter Morville) is "Information
> Architecture for the World Wide Web" - which covers browsing behaviour
> and site structure, too. That's been one of my all-time favourite IT
> books for years now.
>
> All the best.
>
> Dave
>
> David Gerrard
> PhD Research Student
> Centre for Information Management
> School of Business and Economics
> Loughborough University
>
> ________________________________________
> From: Museums Computer Group [[log in to unmask]] on behalf of Clare
> Plascow [[log in to unmask]]
> Sent: 29 March 2014 14:54
> To: [log in to unmask]
> Subject: Online collections and visitors
>
> Hi All,
>
> I'm looking into how visitors view and search online collections and
> catalogues. Can anyone point me in the right direction of
> research/questions I should be asking to figure out what visitors will
> search for and what sort of information they want about objects?
>
> Best wishes
> Clare
>
> Clare Plascow
> Documentation Officer
> Vestry House Museum
> [log in to unmask]<mailto:[log in to unmask]>
> Tel: 0208 496 1473
>
> CONFIDENTIALITY NOTICE: The information contained in this e-mail is
> intended only for the individual, persons or entity to whom it is
> addressed. It may contain privileged and confidential information and,
> if you are not the intended recipient, you must not read, copy or
> distribute it, nor take any action in reliance upon it. If you have
> received this e-mail in error, please inform the sender as soon as
> possible and delete the e-mail from your computer.
>
> ______________________________________________________________________
> This email has been scanned by the Symantec Email Security.cloud service.
> For more information please visit http://www.symanteccloud.com
> ______________________________________________________________________
>
> ****************************************************************
> website: http://museumscomputergroup.org.uk/
> Twitter: http://www.twitter.com/ukmcg
> Facebook: http://www.facebook.com/museumscomputergroup
> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> ****************************************************************
>
> ****************************************************************
> website: http://museumscomputergroup.org.uk/
> Twitter: http://www.twitter.com/ukmcg
> Facebook: http://www.facebook.com/museumscomputergroup
> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> ****************************************************************
> Clare Plascow <mailto:[log in to unmask]>
> 29 March 2014 14:54
> Hi All,
>
> I'm looking into how visitors view and search online collections and
> catalogues. Can anyone point me in the right direction of
> research/questions I should be asking to figure out what visitors will
> search for and what sort of information they want about objects?
>
> Best wishes
> Clare
>
> Clare Plascow
> Documentation Officer
> Vestry House Museum
> [log in to unmask]<mailto:[log in to unmask]>
> Tel: 0208 496 1473
>
> CONFIDENTIALITY NOTICE: The information contained in this e-mail is
> intended only for the individual, persons or entity to whom it is
> addressed. It may contain privileged and confidential information and,
> if you are not the intended recipient, you must not read, copy or
> distribute it, nor take any action in reliance upon it. If you have
> received this e-mail in error, please inform the sender as soon as
> possible and delete the e-mail from your computer.
>
> ______________________________________________________________________
> This email has been scanned by the Symantec Email Security.cloud service.
> For more information please visit http://www.symanteccloud.com
> ______________________________________________________________________
>
> ****************************************************************
> website: http://museumscomputergroup.org.uk/
> Twitter: http://www.twitter.com/ukmcg
> Facebook: http://www.facebook.com/museumscomputergroup
> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> ****************************************************************
****************************************************************
website: http://museumscomputergroup.org.uk/
Twitter: http://www.twitter.com/ukmcg
Facebook: http://www.facebook.com/museumscomputergroup
[un]subscribe: http://museumscomputergroup.org.uk/email-list/
****************************************************************
|