Marketing and Internal Change - Elisabeth Goodman & Shaida Dorabjee
Venue: CILIP, 7 Ridgmount Street, London, WC1E 7AE
Date: Wednesday, 4 June, 2014 - 09:30 - 16:30
Course Outline:
Whether you, your department, or your overall organisation are
introducing large-scale strategic change, or are looking to make more
operational improvements, the chances are that you are having to develop
new e-services or e-products, new ways of working, and communicating new
information and knowledge to your customers.
Marketing yourself, your products and your services, and leading and
managing internal change, are not luxuries: they are a necessity for any
professional looking to successfully position themselves and their
business in today's economic climate. Understanding where you and your
stakeholders are in the change process, and proactively promoting new
products and services are essential skills for any information
professional concerned with the effective delivery of e-information.
There are many well-tested techniques to help you enhance your skills
for successful strategic and operational development. Through a series
of case studies, including those provided by delegates in advance, this
course will use the key components of marketing and change management to
work through these specific scenarios in a participative and practical
day.
Programme includes:
Strategic and operational drivers for marketing and internal change
How to identify your stakeholders and understand their requirements
and reactions to change
Developing and promoting your products and services and implementing
internal change
Who should attend:
Information professionals in middle and senior management positions in
public and private sector organisations who wish to advance the
effective exploitation and management of electronic information. It will
enable them to:
Identify opportunities where improvements in information services
need to be well managed and delivered
Experiment with a range of marketing and change management
techniques
Apply these techniques to specific scenarios highlighted in case
studies
Develop draft marketing and/or change management plans for a
proactive approach to their challenges
CILIP's Professional Knowledge and Skills Base (PKSB):
This course supports the following elements of CILIP's PKSB:
9. Leadership and Advocacy: 9.6 Influencing key stakeholders
9. Leadership and Advocacy: 9.7 Working with decision makers
10. Strategy, Planning and Management: 10.1 Strategic planning
10. Strategy, Planning and Management: 10.10 Change management
11. Customer Focus, Service Design and Marketing: 11.2 Communicating
with stakeholders
Course Presenters: Elisabeth Goodman and Shaida Dorabjee
Elisabeth Goodman and Shaida Dorabjee have both spent many years in
information management roles in industry prior to developing their own
businesses in the management of issues affecting information
professionals.
Shaida Dorabjee has been an information manager, responsible for a
variety of library and information functions covering research and
development, business and marketing information. She now works as a
consultant at SD Information Services (http://www.sdis.co.uk)
specialising in information management and training in the public and
private sector.
Elisabeth Goodman runs RiverRhee Consulting (http://www.riverrhee.com),
enhancing the effectiveness of business teams through process
improvement, knowledge management and change management training and
support. She previously worked in the Pharmaceutical Industry where she
held management roles in Information and Library Management and internal
training and consultancy roles supporting business teams on a global
basis.
Costs (including lunch and refreshments):
UKeiG members £180 + VAT at the current rate; others £220 + VAT at the
current rate
Find out more:
http://www.ukeig.org.uk/trainingevent/marketing-and-internal-change-elis
abeth-goodman-shaida-dorabjee
http://tinyurl.com/peb2lb8
To register your interest, reserve a place, or request further details,
please email [log in to unmask]
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