Hi Tamara
I am sure others have flagged up the value of incorporating some user inter-activity in your app thereby creating a digital trail for you to map. Not helpful I appreciate for those already built. We embedded a Twitter timeline and asked app users to Tweet suggestions against a particular hashtag.
Best, Andrew
On 2 Apr 2014, at 18:59, Tamara Tarasoff wrote:
> Hello. Here is a question for those of you with native apps at your
> institutions: how do you calculate numbers of active users? I use
> Appfigures to provide me with download numbers for my standalone native
> apps. However I have recently been asked to provide numbers of "active
> users". Has anyone ever done this? How do you define active users? What
> tools do you use to obtain the numbers? We don't have access to Google
> Analytics at this point and won't in the near future but we do have access
> to App Figures, Google Play and iTunes Connect. I know that Google Play
> provides numbers of uninstalls and other data but I am not convinced this
> information truly provides information on "active users". Any advice would
> be appreciated!
>
> Tamara Tarasoff
> Spécialiste national du produit - Nouveaux médias et expositions /
> National Products Specialist - New Media and Exhibitions
> Direction, Relations externes / External Relations Branch
> Parcs Canada / Parks Canada
> 25 Eddy, Station 158 (25-6-T), Gatineau, QC K1A 0M5
> [log in to unmask]
> (819) 934-0374
> Fax: (819) 997-4831
> Gouvernement du Canada/Government of Canada
>
> Vivez l'expérience : Purement génial / Experience Proper Awesome!
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Andrew Stuck
Managing Director
Rethinking Cities
07725555460
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@RethinkCities
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