Cara Elisabetta,
Mi dispiace annunciarti che abbiamo deciso non partecipare quest’anno al
Call per prepararci meglio per il prossimo anno e dello sforzo richiesto .
Mi scuso molto il ritardo in avvisare.
Cordiali saluti,
Nadia
> Gentile Valentina,
>
> Saremmo eventualmente interessati a far par parte del progetto.
>
> Cordiali saluti,
>
> Elisabetta
>
>
> Prof. Elisabetta Lazzaro
> Chair, Cultural Management
> Université Libre de Bruxelles (ULB)
> Faculty of Arts and Humanities
> Mail: Avenue F.D. Roosevelt 50 CP175
> Office: Avenue Jeanne 56, J56.2.101
> 1050 Brussels, Belgium
> Ph.+32-2-650 2233 Fax +32-2-650 4349
> [log in to unmask]
> http://homepages.ulb.ac.be/~elazzaro
> http://gecult.ulb.ac.be
>
>
> On 4/8/14 2:23 PM, "Valentina Della Corte" <[log in to unmask]>
> wrote:
>
>> Dear Sirs,
>> the aim of our proposal is to develop a research project on the issues
>> of innovation and experience in the cultural sector, according to the
>> Heritage Plus topic of "Sustainable strategies for protecting and
>> managing cultural heritage".
>> Our research (36 month) will focus on a deep analysis of the cultural
>> sector, with specific reference to heritage sites, according to two
>> main topics that are assuming a significant role in marketing:
>> innovation and experience. In particular:
>> - innovation can be technological, organizational and systemic and
>> each of these dimensions can contribute to generate sustainable
>> competitive advantage for cultural firms;
>> - the experience-based marketing plays a crucial role in creating
>> complete and taylor-made experiences to the customer, understanding
>> his/her needs and the way through which they can be satisfied through
>> the involvement.
>> In order to create results that can fill the gap between cultural
>> heritage research and the implementation of the resulting knowledge to
>> solve problems relating to the assessment, protection and management
>> of cultural heritage, the empirical part of this research regards the
>> analysis of some cultural firms and sites for each selected country,
>> with the aim of studying their inclination in using innovation to
>> preserve rather than to valorize and promote cultural heritage in a
>> sustainable approach, as well as the related impacts (both positive
>> and negative) on cultural heritage for the territories. Therefore a
>> theoretical model will be shared by all parties, according to their
>> specific knowledge and experiences, and then a quali-quantitative
>> research will be conducted in each country, with a shared methodology,
>> getting to extremely relevant results. Moreover, the choice of the
>> partners, as well as their relative location, are due to the research
>> group competences in the field and to the presence of significant
>> cultural attractive factors in their own countries.
>> This project can be extremely innovative for:
>> 1. the interdisciplinary skills of the different actors involved in
>> the project;
>> 2. the internationalization of the research that involves different
>> forms of innovation in order to narrow the existing gaps and identify
>> the possible growth opportunities for cultural firms;
>> 3. the innovativeness of the issue, linked to cultural sector's
>> innovative marketing strategies.
>>
>> We are looking for partners.
>> In waiting for your kind reply, we send you kind regards.
>>
>>
>> --
>>
>> Valentina Della Corte
>> Associate Professor of
>> - Tourism Business Management
>> - Strategic management and marketing
>> Dep.nt of Business Administration - Room 31
>> Business Economics Faculty
>> University of Naples Federico II
>> Via Cinthia, Monte S. Angelo - 80126 Napoli
>> Tel.: +39-081-675370
>> Fax: +39-081-675058
>
>


-- 
Nadia Fava
Urbanisme i ordenació del territori.
Universitat de Girona
Campus Montilivi
EPS_edifici PIII Desp. 132
17071 Girona Espanya
Tel. +34 972419776
archidocument.udg.edu