On 29 Mar 2014, at 14:54, Clare Plascow <[log in to unmask]> wrote:
>
> I'm looking into how visitors view and search online collections and catalogues. Can anyone point me in the right direction of research/questions I should be asking to figure out what visitors will search for and what sort of information they want about objects?
I think you first need to segment your visitors.
Our experience of providing a search engine for the Black Country Living Museum was that most school visitors wanted to search for rude words and pokemon characters (or whatever toy-du-jour was) On-line search analytics should help, once you’ve split out those looking for opening times, prices and directions.
:o)
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