We are a business research group based in the University of Warwick, United Kingdom, looking for partners for the HeritagePlus.
We have a draft proposal of a research project "New Business and Economic Models from Brand Communities around a Cultural Heritage" to build a business model oriented information resource architecture (IRAS) from the value creating practices of a cultural brand community on the internet.
The project aims to bring together industry and academics in the arts, technology and business domain. The project contributes to academic impact in building research capacity in the domain of economic and business models emerging from the arts and cultural sector. This is achieved by providing an approach to developing an information resource architecture for cultural heritage offerings, which serves as a blueprint to construct a demonstrator for generating new business and economic models. This research also provides an information dataset of a cultural heritage which is an unparalleled opportunity for business, technology and arts researchers to conduct research in a real cultural domain. This will allow better insights through mixed methods and interdisciplinary activities, with empirical insights on the big data of a cultural heritage on the internet using the brand community practices of Shakespeare as an exemplar.
Best regards,
Xiao
Please contact me @
Dr. Xiao Ma
T: +44 (0)2476 524718
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