Hi Jane
I'd suggest you google GDS and analytics for a whole bunch of really interesting posts on the subject e.g. https://gds.blog.gov.uk/category/measurement-analytics/
In my last role I enjoyed the Jisc Netskills training http://www.netskills.ac.uk/content/products/workshops/event/ncl-feb14-googana-r1/index.html
Cheers
Zak Mensah
Digital Manager
Bristol Museums, Galleries and Archives
@zakmensah
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Rayner Jane
Sent: 12 February 2014 12:02
To: [log in to unmask]
Subject: [MCG] Analytics for Audience Research
HI All,
There is an interest in our department in getting some more Analytics training.
We currently rely on our web team to access analytics data for us, and we then use these to add another dimension to understanding our audience.
We use analytics as part of our data for both summative evaluation of websites, and prototype testing of web applications.
Do any of you have any experience of interpreting analytics to understand visitor behaviour in the context of evaluating learning, rather than marketing?
And/or could you recommend anyone who might be in a position to provide some training, or at least enter into a discussion with us on what can be considered valid interpretation of this type of data?
Many Thanks
Jane
Jane Rayner
Senior Audience Advocate (Digital)
Audience Research and Advocacy
Science Museum
Exhibition Road
London SW7 2DD
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