Digital Marketing Toolkit - Ned Potter
Venue: Euston House, 24 Eversholt Street, London NW1 1AD
Date: Wednesday, 26 March, 2014 - 09:30 - 16:30
"Excellent day" - "Brilliant workshop - well done!" - "Really
useful - great delivery"
Course Outline:
There is an increasing array of emerging technologies which can be used
to successfully market your service.
Moving beyond the social network basics, this course will look at how to
identify which technologies will be useful for marketing your
organisation, how to use them effectively, and tips, tricks and general
best-practice for marketing online. Topics will include marketing with
video, viral marketing, mastering geolocation (such as FourSquare),
mobile apps, publishing online, getting the most out of QR codes and
taking social media marketing to the next level.
Who should attend:
This course is aimed at anyone who already has a grounding in social
media but wants to know how to take it to the next level and make better
use of the tools out there.
This course supports the following elements of CILIP's Professional
Knowledge and Skills Base (PKSB):
11. Customer focus, service design and marketing: 11.1 Strategic
Marketing; 11.2 Communicating with stakeholders
12. IT and communication: 12.4 Social Media and Collaborative Tools
Course Presenter: Ned Potter
Ned Potter is an academic librarian at the University of York. He
speaks and writes on the subjects of marketing and emerging
technologies, and has provided marketing expertise for clients as
diverse as Bodleian Libraries and the Latvian Ministry of Culture. He
has won various awards including being named as a Library Journal Mover
and Shaker in the Marketing category. He is the author of the Library
Marketing Toolkit published by Facet Publishing in 2012. He can be
found at www.librarymarketingtoolkit.com.
Costs (including lunch and refreshments):
UKeiG members £200 + VAT at the current rate; others £245 + VAT at the
current rate
Find out more at
http://www.ukeig.org.uk/trainingevent/digital-marketing-toolkit-ned-pott
er-1
http://tinyurl.com/lba5yv5
To register your interest, reserve a place, or request further details,
please email [log in to unmask]
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