Inspired by discussions like this, I posted on 'Has Christmas changed
how your audience sees your site?'
http://openobjects.blogspot.co.uk/2014/01/has-christmas-changed-how-your-audience.html
(or http://bit.ly/19X59yO ) with some tips on using Google Analytics
to work out how mobile and tablet visits are growing.
Cheers, Mia
--------------------------------------------
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http://twitter.com/mia_out
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On 14 November 2013 19:36, Graham Davies
<[log in to unmask]> wrote:
> Very interesting reading through this thread!
>
> It's made me do some quick investigations on the National Museum Wales website, where I discovered that overall, access to the site via mobile devices has risen by around 25%.
>
> However, I wanted to uncover the areas of the site that were feeding this trend, and on a similar vein to Andrew at the V&A, to find out what other trends become apparent once we break the website down into areas such as visiting information, or our content rich collections pages.
>
> On analyzing the 'visiting' section in isolation, i discovered that access through mobile devices has now overtaken desktop access. This means that we now have clear evidence that visiting and site based information should be designed and created first and foremost to be viewed on mobile devices - with succinct content written with these devices in mind.
>
> I've put the analysis into a blog, along with some thoughts on why we access data through the plethora of devices now available to us:
>
> http://www.museumwales.ac.uk/en/blog/2013-11-14/The-steady-march-of-the-mobile-device
>
> Fascinating stuff!
>
> Graham
>
> Graham Davies
> Online Curator,
> Amgueddfa Cymru - National Museum Wales
> [log in to unmask]
> @gd76
>
>
>
>
> ________________________________________
> From: Museums Computer Group [[log in to unmask]] On Behalf Of Joe Cutting [[log in to unmask]]
> Sent: 13 November 2013 12:04
> To: [log in to unmask]
> Subject: [MCG] mobile over time
>
> Thanks Andrew and John for linking to some really good reports and well
> done the V & A for publishing that mobile report.
>
> From what I can see, these reports show mobile phone access of museum web
> sites is definitely more likely to be about getting "visit" information
> rather than content browsing.
>
> Tablet use is still in the minority but this is increasing. In these
> reports they tend to get lumped in with general mobile use. For me the
> interesting question is whether people use tablets like phones for visit
> information or like laptops for more general browsing and entertainment.
> I did find this report from Google on tablet use:
> http://static.googleusercontent.com/external_content/untrusted_dlcp/research.google.com/en//pubs/archive/38135.pdf
>
> This doesn't really break down web use into different activities other than
> shopping but what it does indicate is that people mainly use their tablets
> sitting down in their homes - on the sofa or in bed which indicates more
> prolonged and less task focused activities. It also seems to show that for
> complex tasks like online shopping people still prefer laptops - so the
> future may not be quite as mobile as all that.
>
> The reason this matters is that we all know that "the future of the web is
> mobile" and we should make our "visit us" sections phone friendly. But what
> we don't know is how this will affect the in depth content we put on our
> web sites like text, pictures and games.
>
> Cheers
>
> Joe
>
> --
> Joe Cutting - Digital Exhibits
>
> @joe_cutting
> www.joecutting.com
>
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