Hi Mike,
I use segments quite a bit but probably naively and probably for the wrong things altogether. That being said... lots of the ones I use are specific to our websites, and do things like pull out users that landed on a collection record, clicked a particular outbound link, or visited a page in our "visiting" section. These can identify quite different patterns of behaviour. I've put together some big lists of forums that refer people to our sites, again this reveals some very distinctive patterns of behaviour but won't share that well. But I find that a segment is quite a good way of looking at the behaviour of people from more common referrers like Reddit or Wikipedia, I guess we could share those.
Cheers, Jeremy
Jeremy Ottevanger
Technical Web Manager
Imperial War Museum
Lambeth Road
London SE1 6HZ
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Mike Ellis
Sent: 23 January 2014 16:52
To: [log in to unmask]
Subject: [MCG] Good Google Analytics custom segments?
Hi all
Anyone got any recommendations for good, museum-focused (or otherwise!) custom segments? I’m Googling, obviously, but recommendations would be useful. Ones that you’re using, ones that you’ve found, stuff that is particularly insightful…
I know the Lets Get Real lot did some but am I right in saying their links don’t work with the most recent version of GA? Or did I make that up?
If you share them with the list I’ll then punt them somewhere online for everyone to see - reckon it’d be a good resource.
cheers
Mike
_____________________________
Mike Ellis
Thirty8 Digital: a small but perfectly formed digital agency: http://thirty8.co.uk (http://thirty8.co.uk/)
* My book: http://heritageweb.co.uk (http://heritageweb.co.uk/) *
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