I haven't tried the segments created for Let's Get Real lately, but
perhaps you could try them out and report back on which segments don't
work? Bear in mind that some of them have been replaced by Google's
own built-in segments (e.g. mobile, tablet traffic, visits from social
media).
Generally you get better results with segments designed around the
needs of the organisation that's running them e.g. visits from their
geographic catchment or target areas, visits from sites like Wikipedia
or educational resources, etc. So while shared segments can be a
useful start in creating your own, now that the built-in segments are
so good there's less value in sharing them. Culture24 commissioned a
guide to creating segments based on your core mission that might be
useful http://www.keepandshare.com/doc/6682646/google-analytics-segments-published-on-af-site-pdf-562k
Cheers, Mia
On 23 January 2014 16:52, Mike Ellis <[log in to unmask]> wrote:
> Hi all
>
> Anyone got any recommendations for good, museum-focused (or otherwise!) custom segments? I’m Googling, obviously, but recommendations would be useful. Ones that you’re using, ones that you’ve found, stuff that is particularly insightful…
>
> I know the Lets Get Real lot did some but am I right in saying their links don’t work with the most recent version of GA? Or did I make that up?
>
> If you share them with the list I’ll then punt them somewhere online for everyone to see - reckon it’d be a good resource.
>
> cheers
>
> Mike
>
>
>
>
> _____________________________
>
>
> Mike Ellis
>
> Thirty8 Digital: a small but perfectly formed digital agency: http://thirty8.co.uk (http://thirty8.co.uk/)
>
> * My book: http://heritageweb.co.uk (http://heritageweb.co.uk/) *
>
>
> ****************************************************************
> website: http://museumscomputergroup.org.uk/
> Twitter: http://www.twitter.com/ukmcg
> Facebook: http://www.facebook.com/museumscomputergroup
> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> ****************************************************************
****************************************************************
website: http://museumscomputergroup.org.uk/
Twitter: http://www.twitter.com/ukmcg
Facebook: http://www.facebook.com/museumscomputergroup
[un]subscribe: http://museumscomputergroup.org.uk/email-list/
****************************************************************
|