Hi Danny / all
I can absolutely see the value in looking at the trends, and really interested in hearing people’s experiences in this - but isn’t the *ratio* of web visits / physical visits as a whole going to be entirely arbitrary?
I may be missing something but I’d have thought that there would be so many variables at play - how long a site has been online, number of pages, SEO factors, changing content, social - that it’ll vary hugely from site to site? Or have the mince pies done for me?
Mike
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Mike Ellis
We do nice web stuff: http://thirty8.co.uk (http://thirty8.co.uk/)
* My book: http://heritageweb.co.uk (http://heritageweb.co.uk/) *
On Tuesday, 7 January 2014 at 09:55, Ivan Teage wrote:
> The ratio for the NHM is about 2:1 for online and physical visitors over autumn 2012 to autumn 2013, and the ratio has grown a bit since then.
> Obviously looking to increase both but would expect online to have much more potential to increase more rapidly.
> Ivan
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> Ivan Teage | Digital Development Manager, ICT
> Natural History Museum, Cromwell Road, London SW7 5BD
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