Hello,
Social media lives within the content strategy, and is the equal responsibility of all staff and volunteers at Bristol Museum Service. My role, along with 1 marketing officer is to support (highlight the opportunities, training, guidelines etc) any individual and/or team.
Anybody can contribute to the official social media channels and are encouraged to think about why, how and when to use social media to support a project or theme of activity.
Our evaluation officer then evaluates our effort and we can then use the Build, Measure, Learn loop to improve.
We then have around 5 staff spread across the service who act as 'champions' helping their areas and feeding back to the folks interested in digital.
The content strategy is to whisper, shout, inform, engagement, promote, listen, experiment and interact in accordance with our mission.
In 2014 I hope to have social media / digital engagement specifically highlighted in all new job descriptions.
As not to lose this thread i'll also dump this answer on my blog http://www.zakmensah.co.uk/2013/12/05/social-media-responsibility/ ý
Kajsa, i hope you don't mind me putting your original question on my blog too?
Zak Mensah
Digital Manager
Bristol Museums, Galleries & Archives
0777 522 7272
0117 9223606
________________________________________
From: Museums Computer Group [[log in to unmask]] on behalf of Kajsa Hartig [[log in to unmask]]
Sent: 05 December 2013 17:33
To: Zak Mensah; Museums Computer Group
Subject: [MCG] Where does social media reside in your organisation?
Hi,
following this interesting discussion of the size of the digital team, I would very much like to know:
Where in your organisation does social media responsibility reside?
And do you have other hubs for social media other than the core team?
(And what are the strategies behind?)
Best regards
Kajsa Hartig
New media, Nordiska museet
Stockholm
Sweden
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