** On behalf of Annette Hill <[log in to unmask]<mailto:[log in to unmask]>> **
Reminder: Call for Papers: Producers and Audiences
International Conference
Media and Communication Research Department, Lund University, Sweden, SOL Centre, March 20th 2014. Organisers Professor Annette Hill, Dr Tina Askanius, Joanna Doona and Carolina Martinez.
Media production and audiences are intricately connected. Producers create, produce, distribute and sell content, formats and brands for international audiences.  We engage and disengage with creative content, formats and brands, as publics, viewers, fans, consumers and participants. And media producers and audiences can switch roles, leading a double life as creators and consumers, producers and users. Yet despite these connections, production and audience studies traditionally remain separate spheres. Recent developments in the business of media highlight radical shifts in media production, distribution, economics and cultural experiences across a range of content from television, film, radio, print, digital and mobile media. How can production and audience research allow space for broader questions about media and our engagement with it? This conference explores challenges for production and audience research, theory and practice. The aim is to examine the complex interplay between production and viewing cultures in global, political, industrial, social, and cultural contexts.
The conference follows three areas of enquiry in media, communication and cultural studies: relations between producers and audiences; theories, methods and practices; and creative content for contemporary mediascapes. Areas of research enquiry include:

1.     Political, social, economic and cultural relations between producers and audiences

2.     Production and audience theories, methods and practices

3.     Empirical research in production and/or viewing cultures across television, film, radio, print, digital and mobile media

4.     Media and political/social activism

5.     Fans and anti-fans

6.     International formats for global audiences
The schedule includes a combination of keynote addresses, pre-constituted panels, and open panels. Confirmed speakers include Professor John Corner (Leeds University, UK), Professor Peter Dahlgren (Lund University, Sweden), Julie Donovan (International Formats Consultant), Professor Annette Hill (Lund University, Sweden) Professor Vicki Mayer (Tulane University, USA), Jane Roscoe (Head of International Content for SBS Australia), Professor Jeanette Steemers (University of Westminster, UK), Douglas Wood (Head of Research, Shine Group).
Please submit abstracts of 300 words in English by December 9th 2012 to the conference website - www.kom.lu.se/pac2014<http://www.kom.lu.se/pac2014>. For further information contact Joanna Doona ([log in to unmask]<mailto:[log in to unmask]>). There is a registration fee of 650 SEK (70 Euros) that covers food and drink for the day and an evening buffet.



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Einar Thorsen, PhD
Senior Lecturer in Journalism and Communication

The Media School, Bournemouth University
Talbot Campus, Poole, BH12 5BB, UK

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