press release
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Performance Art as Pornographic Smartphone App
Dani Ploeger distributes himself as interactive smartphone application in adult app store
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On 1 November 2013, Dani Ploeger’s new work ASCENDING PERFORMANCE has been launched on MiKandi, an online store for pornographic content for Android smartphones. The app launch is accompanied by the simultaneous appearance of advertisements for the work in Artforum International Magazine and on pornhub.com.
ASCENDING PERFORMANCE features a digitized Super 8 film of the naked artist. By slowly making the idiomatic ‘swipe’ gesture over the image on the smartphone screen, the user can play through the frames of the film one by one. Through repetitious performance of the gesture, an erection gradually emerges.
The work engages with the blurring of the boundaries between artistic and pornographic content in the context of web 2.0. It seeks to complicate the logic of gratification of the viewer’s expectation and the pretence of realism in mainstream pornography, whilst challenging our conditioned experience of smartphone technology: the user’s continuous, slow repetition of the swipe gesture both draws attention to the physicality of the touch movement on the phone screen, and reframes the gesture as a masturbatory act.
Dani Ploeger is an artist and theorist, working in Brighton and London. His performance installations involve consumer technologies and readily available medical devices, and explore themes around the technologized body, sexuality and vanity. His artwork has been featured in museums and galleries in Europe, the United States and China, and his writing has been published in academic journals in the field of cultural studies and digital arts. Dani lectures and researches at The Royal Central School of Speech and Drama, University of London.
=More info / contact=
Video trailer: https://vimeo.com/78257191
Website: www.daniploeger.org
Email: [log in to unmask]
=Download & installation directions (the app is free of charge)=
System requirements: Smartphone with Android 2.2 or higher
1. Download MiKandi from www.mikandi.com
2. Open the MiKandi application and search for ‘ASCENDING PERFORMANCE’
3. After registering, download and install ASCENDING PERFORMANCE
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