PRESS RELEASE
8 October 2013
Frankfurt, Germany

For Immediate Release

HighWire Debuts Folio eBooks Product at Frankfurt Book Fair

(pdf version: http://highwire.stanford.edu/PR/FolioLaunch.pdf

HighWire Press is pleased to announce the launch of Folio, its new eBooks product,
showcasing the library release of the e-Duke Books Scholarly Collection at the Frankfurt
Book Fair.

Built on the HighWire Open Platform, Folio is a flexible ebook solution designed
 for publishers to rapidly bring their books online. Key components of the product
include a publisher home page, an informative book landing page and a user-friendly
e-reader view.

"With HighWire's Folio, Duke University Press brings our e-books and journals together
in one platform, allowing readers to pursue related content more seamlessly." said
Allison Belan, Assistant Director for Digital Publishing at Duke. "When fully launched
in December 2013, it will be the premier site for searching, reading, and sharing
Duke's humanities and social sciences books online."

Connecting readers to relevant content, Folio is designed to scale and grow as needed,
ideal for publishers with a large backlist or those with several key titles. Features
include responsive design for viewing on mobile devices, and SEO-friendly URLs which
include the book title.

"Our plan for ebooks plays to our strengths: providing publishers with sophisticated
technology on the most highly discoverable platform in online publishing," said 
Tom Rump, HighWire's Managing Director. "Recognizing the integral ties between books
and journals, the HighWire Open Platform, with the Folio offering, allows publishers
to leverage their highly ranked journals and to open up new avenues for their book
assets."

"HighWire has a long track record of reliability in hosting our journals. We look
forward to our e-books benefitting from that same commitment to service and innovation."
Kimberly Steinle, Library Relations Manager.

"We're pleased that moving our e-books to HighWire will make them discoverable to
anyone on the web and will eventually allow us to sell directly to consumers," noted
Michael McCullough, Sales Manager at Duke University Press.

In the coming months, HighWire will continue to add features, content, and functionality
to the Folio product. HighWire is actively developing features to leverage journal
traffic to promote books through recommendations and provide integrated search results
that return both book and journal content from one key term query, giving readers
the convenience of searching one time and on one screen to find all relevant content
offered by the publisher.

For a sneak preview of the e-Duke Books Scholarly Collection, please visit the HighWire
and Duke stands at the Frankfurt Book Fair in Hall 4.2 K17&21.

# # #


About Duke University Press
  Duke University Press is internationally recognized as a prominent publisher of 
120 books annually and over 40 journals, and offers five electronic collections. 
The Press publishes primarily in the humanities and social sciences and is known
as a publisher willing to take chances with nontraditional and interdisciplinary
publications. The Press seeks to pursue its objectives with vision and integrity 
and a commitment to the highest standards of both critical scholarly review and 
professional publishing judgment.
http://Dukeupress.edu |  Twitter: @DUKEpress


About HighWire
  At the forefront of strategic scholarly publishing, HighWire Press provides the 
latest in digital content development and hosting solutions to the scholarly community
through its ground-breaking HighWire Open Platform. A division of the Stanford University
Libraries, HighWire partners with influential societies, associations university
presses, and other independent publisher organizations to produce the definitive
online versions of high-impact, peer-reviewed journals, books, reference works, 
and other scholarly content. Since its inception in 1995, HighWire has committed
to helping publishers widely disseminate their content through superior innovation,
integration and insight to advance and facilitate the research communication process.
HighWire works within the scholarly community in order to meet the ever-changing
needs of today's online and mobile readers.
http://highwire.stanford.edu  |  Twitter: @highwirepress


For more information, contact:
Bonnie Zavon
Public Relations
HighWire | Stanford University
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