**With apologies for cross-posting**

Programme announced and registration now open for the THE FESTIVAL & EVENT EXPERIENCE: LSA Seminar. 22nd November, 2013 Limited places so do book soon. 

Draft programme below - looks like a really interesting day with a range of perspectives and lively debate around the 'event experience'. 

See you there!
Emma


THE FESTIVAL & EVENT EXPERIENCE
Hosted by Middlesex University
The Burroughs, Hendon, London.NW4 4BT
Friday 22nd November 2013
9.45 am to 4.45 pm
The last decade has seen a surge in both the number of festivals and events and event management publications. However, despite the growing body of literature in the festival and event management field we still have limited understanding of the nature of individual and collective festival and event experiences and the emotional and symbolic meanings and potential transformative experiences attached to them. This seminar will explore the complexity of the event experience and bring together the latest research on the festival and event-goer’s experience.

We have two keynote speakers, Dr. Emma Wood, Reader in Festivals and Events Marketing at the UK Centre for Events Management and Anne Torreggiani, Chief Executive of the Audience Agency
Emma’s keynote will examine an under-explored area, the relationship between the emotional aspect of the experience and belief about the event (satisfaction), and any ensuing attitudinal and behavioural change after the event. She will argue that no single method will adequately capture the complexity of emotional response and that a combination of three distinct tools is needed drawing on the findings from a number of trial studies.

Anne will be presenting the initial results from an Outdoor Arts study within Audience Finder. A cornerstone project for the recently merged Audience Agency, Audience Finder is an ambitious England-wide initiative commissioned by Arts Council England which seeks to bring real insight and change practice in the cultural sector

Other papers include:
 ‘Raising Awareness through Event Participation: A Case Study of a Youth Arts Group’
 ‘The Experience of Events: A New Journey in a New Direction’
 “The Role of the Meeting Experience in Stimulating Creativity”
 “Pedagogical benefits for creative writing students of running a literary festival, a practitioner-teacher’s observations
 “Interrogating Experience: A Review of Established Methods in Event Research”
 “Conceptualizing the festival and event experience: a class-based, psychoanalytic perspective”
 “The Magnificent Seven – Public Art Exhibitions as Events”
 “Understanding the role of the tourist’s performance in the perception and experience of urban precincts: The case of Covent Garden in London”

To join us on the day please book your place using the University’s online payment system. http://www.onlinestore.mdx.ac.uk/browse/extra_info.asp?compid=1&modid=5&catid=55&prodid=237

The seminar fee for Leisure Studies Association members is £65 pounds inclusive of refreshments and lunch and £75 for non-members.
If you require any additional information contact Alix Slater, the Seminar Organiser by email at [log in to unmask] or telephone on 0208 411 3614.
extra_info onlinestore.mdx.ac.uk