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PHD-DESIGN  September 2013

PHD-DESIGN September 2013

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Subject:

Re: Design is NOT art?

From:

Jean Schneider <[log in to unmask]>

Reply-To:

PhD-Design - This list is for discussion of PhD studies and related research in Design <[log in to unmask]>

Date:

Wed, 4 Sep 2013 20:37:20 +0200

Content-Type:

text/plain

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Parts/Attachments

text/plain (165 lines)

White is the opposite of Black, and Black is the opposite of White.  
Possibly.
But is "what is not white" black ?

Jean

Le 4 sept. 13 à 01:01, KEITH RUSSELL a écrit :

Here is a piece ( a 5 minute read) that could be of use as a starter  
for a tutorial. I've added a PDF version which includes the images  
which could be of use in explaining some of the words

Cheers

keith


>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

<https://medium.com/design-ux/d229af10c167>

Goran Peuc
Principal UX Designer at SAP Dublin, Ireland. @gpeuc


Goran Peuc in Design/UX5 min read

Design is not Art
Over the past decades as design in all its forms developed and  
started having bigger and bigger impact on our daily lives a certain  
confusion tagged along. A confusion that design is a form of art.


Both of these are chairs. One created by an artist, another by a  
designer.
Actually, design and art could not be more apart even if they tried.

Art creates problems.
Throughout the history there have been numerous incidents where art  
in its many forms was deemed problematic and was under attack by at  
least one group. Someone always has problems with a piece of art.


One of artist Banksy’s problems.
Modern art is attacked by traditionalists, traditional art is  
confronted by new-age thinkers. Paintings are destroyed because  
someone was offended. Artists were killed because they poked where  
they shouldn’t have poked.

Design solves problems.
Design as a process observes a certain situation, a certain problem,  
and addresses it with a solution. Design helps us in our lives by  
speeding things up, by removing friction between us and the end  
result we want to achieve. Design makes us safer — it is good  
design that created seat-belts and airbags, not art. Design keeps us  
warm, design keeps us fed.

Art is interpretative.
When an observer looks at a piece of art, or when some piece of art  
is being manipulated it is up to the person to interpret what the  
artist meant by it. In this interpretation it is not uncommon that  
different people come to different conclusions what that piece of art  
is representing. Art requires thinking and repetitive observation.

Design is unanimous.
Every user of a design piece has to come to the same conclusion as to  
what that piece is about. There should be no conflicting thoughts  
between two users. Design is supposed to require (almost) no  
thinking, it should be intuitive from the very first time users  
connect with that design piece.

Art is exploration.
Wonderful pieces of art and whole new artistic epochs were created as  
a result of exploration. Artists do have phases in which they iterate  
a certain theme, but a foundation of art is exploration of new  
themes, new techniques and new mediums.

Design is observation and iteration.
Design on the other hand observes and exploits what it finds. For  
example, if an observation in web design field finds out that people  
would rather click on a button which physically looks like a real  
button — design will exploit that knowledge and create such a  
button. Progress in design is, for the most part, created through  
iteration and correction based on observing previously designed objects.

Art has no goal.
Except when commissioned, art has no clear goal. Artists spawn pieces  
as a direct extension of their soul with no goal other than to be  
observed.

Design has specific goal.

This iconic juice squeezer “Juicy Salif“ is art, not design.
Design has a goal and objects are created and refined with a specific  
result, a specific goal in mind. Design pieces cannot be created for  
design’s sake — they would be meaningless.

They would then become art.

Juicy Salif, the iconic juice squeezer is not design. Yes, it can  
squeeze juice, but anyone can see that there are just too many  
elements here which make this tool be impractical and inefficient.  
Where do the seeds fall? Right in the glass. Salif is art, not design.

Art is creating for the artist.
Artists as a rule create pieces of art for themselves. Artists do  
what they do to satisfy the urge they have, the urge to create, the  
urge to express their feelings and to give us a piece of their mind.  
Of course, some pieces of art are commissioned from the artist, but  
even then artists create those pieces reaching deep into their minds  
and into their thoughts.

Design is creating for the end user.
Designers create pieces with the end user in mind. Often the designer  
is not even the target for a given piece, designer might not ever  
actually use that object. That means that designer must put put  
himself in shoes of the user in order to create a good piece, leaving  
own ego behind. Of course, every designer has a signature marking his  
work, but this signature is never in conflict with the end result.

People believe there is a fine line between art and design, when in  
reality there is a wide, colossal, gap between art and design. This  
can be observed in all aspect of designer’s lives in contrast to  
artist’s lives. Designers have functional kitchens, easy to use  
objects, they simplify their life. Artists love chaos and  
unpredictability.

Designers follow function, artists follow form.

However, there is something artistic about the design. The methods of  
visual design work are artistic. Since most people only see this  
outer layer of design they tend to associate design with art.

Sketching web site wireframe on a piece of paper seems like art. It  
seems like there is not so much difference between that and  
painter’s sketches for the next master piece.

What we do not see, and is not obvious, are the mental processes  
going on in the mind of a designer as well as all the background  
work, research and experience.

Design is engineering.

Goran Peuc
Principal UX Designer at SAP Dublin, Ireland. @gpeuc

Updated
September 3, 2013



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<Design is not Art ‹ Design_UX ‹ Medium.pdf>


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