And another one - highly organised but then they are a much bigger organisation....
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Jesse Alter
Sent: 10 June 2013 14:35
To: [log in to unmask]
Subject: Social media output coordinatinated by an interdepartmental team. Any examples
Hi Mark,
Here at IWM, social media is coordinated by many people across departments, with the Digital Media department at the helm.
We use a Basecamp Writeboard for our content plans. Various members from our Marketing, Retail, Collections and Learning teams have access to the Writeboard and can go in and update it. We generally try to plan at least 2-3 months ahead, giving ample lead time for things that we know will be big topics of conversation on social media (e.g. D-Day), fleshing out those plans along the way.
When we initially launched our social media channels back in 2008/9, it was just me planning the content, which was quite difficult. Involving staff from other departments not only makes the actual task of content planning easier, but it also ensures that we don't miss anything and that our fans/followers hear from many different areas of the museum. Specifically for IWM, it's also useful in that we have five separate branches across the UK. So, by involving staff at all branches, we ensure a mix of content from each location and there are people on the ground who can capture any unexpected news/events.
I definitely recommend the interdepartmental approach. I would say, though, that it's still important to have one person/department 'owning' the channels and acting as QA - this ensures that posts remain on brand, have a consistent tone of voice and that someone is steering the content planning process.
Hope that helps!
Jesse
______________________________
Jesse Alter
Web Content Manager
Imperial War Museums
Lambeth Road
London SE1 6HZ
Tel: 020 7416 5283
www.iwm.org.uk<http://www.iwm.org.uk/>
Follow us on Twitter: www.twitter.com/I_W_M<http://www.twitter.com/I_W_M>
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