Apologies for cross-posting

We have had a number of excellent abstracts for this issue, but have extended the deadline by a few weeks to hope to receive a few more to complete the line up for this special issue on Marketing of Transportation Services.

A Call for Papers for a forthcoming special issue of Research in Transportation Business and Management.

Please contact Keith Mason for more details ([log in to unmask]<mailto:[log in to unmask]><mailto:[log in to unmask]><mailto:[log in to unmask]><mailto:[log in to unmask]><mailto:[log in to unmask]>)


http://www.journals.elsevier.com/research-in-transportation-business-and-management


Volume Editors: Keith J Mason, Cranfield University, UK and Lucy Budd, Loughborough University, UK

While the literature pertaining to consumer marketing is voluminous, and the services marketing literature seeks to address some of the issues that make marketing services more complex (tangibility, heterogeneity, etc.), there is a much less developed literature for transportation services. This is partially in that some markets are industrial (e.g. cargo services are B2B), while others are clearly B2C. Some transportation markets have historically been heavily regulated and consequently marketing concepts were largely irrelevant.  However, as markets have liberalised and globalised, marketing concepts have a significant role to play in the development of commercial practices in transportation businesses.  This Volume of Research in Transportation Business and Management seeks to draw together academic studies that offer practical insights into the marketing of transportation services from any mode (air, sea, road, rail) and from both the passenger and freight markets.  Sharing of good practice from one mode may lead to the development of new commercial developments in other modes.  Lessons learned from marketing efforts in other sectors may also provide new understanding.  This Volume seeks empirical, analytical and conceptual papers regarding the development of marketing concepts and practice of transportation services.



Specific topics of interest may include developments in marketing concepts and application of theories to airline, car rental, taxi, bus, rail, ferry, cruise and freight/logistics services including:

*   Strategy and new markets (e.g. vertical and horizontal integration and dynamic packaging in transportation services)
*   Consumer behaviour and the response to marketing efforts by transportation service providers
*   Product developments, such as the impact new product concepts/seats/cabins/classes have on consumer choice and can competitive advantage be protected in the long run?
*   Price, developments in price discrimination and revenue management, product bundling, unbundling and ancillary services  and pricing as a marketing mix element in regulated markets
*   Distribution, opportunities to extend/expand markets by developing new distribution strategies, social media and the future of airline promotion and distribution and how apps offer new sales markets and create brand preference
*   Promotion/branding, branding transportation services, transportation services marketing budgets, land leveraging social media opportunities to grow a transportation business.
*   People and processes (e.g. "Our people are our strongest marketing weapon", product delivery and outsourced work-staff, strategic choices, management issues and best practice).
*   Employee empowerment or prescribed process delivery
*   Process improvements to increase the value of time definite services



Abstracts (250 words maximum) should be submitted to Keith Mason at [log in to unmask]<mailto:[log in to unmask]><mailto:[log in to unmask]><mailto:[log in to unmask]>   or Lucy [log in to unmask]<mailto:[log in to unmask]><mailto:[log in to unmask]><mailto:[log in to unmask]> no later than 1st June 2013.