**Apologies for cross posting**

 

EFFECTIVE JOURNALS MARKETING
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=318> 

TUESDAY 9TH JULY 2013 

Woburn House Conference Centre, 20 Tavistock Square, London, WC1H 9HQ

 

DELEGATE COMMENTS 

'Very clear and taught at a good pace. I really appreciated having the
printed slides to work through and write on. I thought it was a very useful
and well run course.' Christina Stead, SAGE

 

'Easy to understand - could ask questions at any point. Very interactive.
Segmented approach really useful. Enjoyed learning from the experts!' Kate
Smith, Maney Publishing

 

'Very well-tailored to my level, easy to understand, highly relevant and
interesting. Pre-course questionnaire was a good idea as course seemed to
address everything. Very much enjoyed the day and learned a lot of valuable
tips. Excellent!' Samantha Herbert ,Taylor & Francis

 

'Very useful for those with some experience in marketing and goes beyond
publishing industry. Great interactive course, the knowledge can be applied
to many industries outside publishing, insightful comments and knowledge
from the tutor.' Lena Jefimova, Cambridge University Press

 

'A well-structured course covering all aspects of relevance to any
marketeer!' Rebecca Jeeves, Royal Society of Chemistry

 

'Very useful and relevant to what's happening in the current market.' Emma
Barnes, RSM Press

 

'Really interactive, great use of previous examples.' Krysta Monopoli,
Oxford University Press

OVERVIEW

Technology is changing, new business models are developing and new markets
emerging - the journal publishing landscape is shifting. These new
developments offer challenges for journals marketing. This course provides a
strategic overview of this dynamic environment and how best to apply
marketing techniques to achieve your journal's objectives. The course uses a
variety of methods including case studies and workshops to provide an
interactive learning experience.

 

TUTORS 

Alexa Dugan, Wiley-Blackwell
<http://www.alpsp.org/ebusiness/Meetings/Biography.aspx?PersonID=667&Bio=Tut
or> 

Lynne Miller, Wiley-Blackwell
<http://www.alpsp.org/ebusiness/Meetings/Biography.aspx?PersonID=1630&Bio=Tu
tor>  

 

PROGRAMME

. Changing business models: their impact on marketing

. Changing products: what do customers want?

. Changing customers: new markets, personalisation and community building

. Changing organisations: new competitors, branding, positioning

. Marketing to end-users, authors and librarians: key objectives and tactics

. Extending the marketing toolkit: search engines, social media, digital
media etc

 

This course will commence at 09:30 (registration, with tea/coffee, from
09:00) and end at approximately 17:00

 

BY THE END OF THE COURSE DELEGATES WILL BE ABLE TO 

Understand the environment in which they operate as marketeers and the
impact this has on their strategies; use the full marketing toolkit in the
most effective ways; assess customer needs, and make appropriate changes to
their products and marketing messages.

 

WHO SHOULD ATTEND

This course is an ideal next step for marketing executives, managers and so
on who have attended the ALPSP Introduction to Journals Marketing course or
have had several years' experience of putting these principles into practice
but are now looking to expand their marketing skills.

Book on this course
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=318>  or email
[log in to unmask]

 

 

 

More 2013 ALPSP courses

 <http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=311> Introduction
to Journals Publishing, London, 9th May

 <http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=334> Project
Management for Publishing, London, 15th May

 <http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=338> Effective
Journal Editorial Management, London, 22nd May

 <http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=317> Introduction
to Journals Marketing, London, 13th June

 <http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=320> Understanding
Copyright, London, 19th June

 

 

All ALPSP courses can be found at  <http://www.alpsp-training.org/>
www.alpsp-training.org

 

Follow us on Twitter at @alpsp

 

Melissa Marshall, Training & Admin Assistant

Association of Learned and Professional Society Publishers

Tel: +44 (0) 1892 618219, email:  <mailto:[log in to unmask]>
[log in to unmask]

 

ALPSP is a Company limited by guarantee and incorporated in England and
Wales
Registration no: 4081634. Registered Office: 1-3 Ship Street,
Shoreham-by-Sea, West Sussex BN43 5DH UK
 <http://www.alpsp.org/> www.alpsp.org