**Apologies for cross posting**
LICENSING YOUR CONTENT
WEDNESDAY 3RD JULY 2013
76 Portland Place, London, W1B 1NT
Courses are highly participative and very specific to our segment of the
industry. Groups are kept small (generally between 12-18) to enable full
interaction.
DELEGATE COMMENTS
'A very stimulating course, good atmosphere and trainers.' Adrian Shanks,
Ashgate Publishing
'Knowledgeable tutors, well paced presentation, never dragged. Would
recommend to anyone working on licensing digital content.' M. Stalker -
IChemE
'Very useful course and fantastic supplementary information.' J. Mortimer,
Policy Press
'Excellent speakers, relaxed atmosphere, easy to question.' Sarah Nash,
Science Reviews 2000
OVERVIEW
Licensing content has rapidly become a key component of the academic
publishing environment, but why is this needed and what are the
practicalities? What are the key issues to be aware of and consider when
negotiating a licence? This course will outline the development of licensing
on various platforms including print, online, audio, video and mobile
applications and demonstrate how it relates in reality to the growing range
of licence arrangements that are now available for all content.
TUTORS
Jen Holton, John Wiley and Sons
<http://www.alpsp.org/ebusiness/Meetings/Biography.aspx?PersonID=1872&Bio=Tu
tor>
Simon Stokes, Blake Lapthorn Solicitors
<http://www.alpsp.org/ebusiness/Meetings/Biography.aspx?PersonID=4039&Bio=Tu
tor>
PROGRAMME
. Overview of licensing structures
. Types of licences and agreements whether direct with customers or through
a third party
. Key issues with aggregators, national libraries and reproduction rights
organisations
. Entering into appropriate licences (including model licences) directly
with the customer
. 'Must-have' clauses for the publisher and why you need them
. Clauses the customer wants to see and issues arising
. Ways to enter into licences
. Current issues and trends with licensing including Google, new
technologies, ebooks and open access
. DRM and protecting and enforcing your rights in the online environment
This course will commence at 09:30 (registration, with tea/coffee, from
09:00) and end at approximately 17:00
BY THE END OF THE COURSE DELEGATES WILL BE ABLE TO
Understand the types of agreements used to licence content and why certain
clauses are included for the publisher and customer. They will also gain an
understanding of current legal issues affecting online content and the
implications for publishers.
WHO SHOULD ATTEND
Delegates should have a grasp of the copyright and legal framework (such as
provided by the ALPSP Understanding Copyright
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=320> course). This
course is aimed primarily at delegates working with licensing products to
customers directly or via a third party. It will therefore be suitable
across contracts, rights and licensing, sales and marketing and library
liaison functions.
Book on this course
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=321> or email
[log in to unmask]
International Copyright
<http://www.alpsp.org/Ebusiness/TrainingAndEvents/ALPSPeLearning/10ELICRDeta
ils.aspx> is available as an eLearning course
MORE 2013 ALPSP COURSES:
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=317> Introduction
to Journals Marketing, London, 13 June
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=320> Understanding
Copyright, London, 19 June
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=312> Fundamentals
of Journals Finance, London 25 June
<http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=318> Effective
Journals Marketing, London, 9 July
All ALPSP courses can be found at <http://www.alpsp-training.org/>
www.alpsp-training.org
Melissa Marshall, Training & Admin Assistant
Association of Learned and Professional Society Publishers
Tel: +44 (0) 1892 618219, email: <mailto:[log in to unmask]>
[log in to unmask]
Follow us on Twitter at @alpsp
ALPSP is a Company limited by guarantee and incorporated in England and
Wales
Registration no: 4081634. Registered Office: 1-3 Ship Street,
Shoreham-by-Sea, West Sussex BN43 5DH UK
<http://www.alpsp.org/> www.alpsp.org
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