Interesting question James. We do a regular 'Curator's Choice' slot on BBC local radio, which we tie in on Facebook and Twitter - and 'Object of the Week' on our website Collections page. The object I choose for the last edition a couple of weeks ago was the vinyl LP (for those of you who remember those things) of The Style Council, Live at Chippenham Goldiggers, March 1984. There were people ringing in the radio station as I was speaking with comments and the next day we had over 1000 hits on Facebook with around 200 comments. I have just asked for the 'Object of the Week' stats for comparison.
Paul Connell
Assistant Curator
Chippenham Museum & Heritage Centre
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of James Morley
Sent: 04 April 2013 13:30
To: [log in to unmask]
Subject: Measuring impact of social media on access to online collections
Hi
I was wondering if anyone had experience of measuring the impact of using social media to highlight items within online collections? Note that for now, to keep some form of boundaries on this, I'm thinking specifically of institutes' own channels.
For example if an organisation tweets or posts on Facebook about a specific object, how many interactions (replies/comments/retweets/shares etc) does it get, how many views does it drive to the original object online, does that visit lead to views of other objects, and does it lead to further engagement in the form of comments, tagging etc (where these are enabled)?
Beyond that, has anyone experimented with type of object, how posts are phrased (for example asking a question), and even issues like time of day/day of week?
Interested to hear people's thoughts, even if they are anecdotal.
Thanks
James
---
James Morley
www.jamesmorley.net / @jamesinealing
www.whatsthatpicture.com / @PhotosOfThePast www.apennypermile.com / @APennyPerMile <http://www.apennypermile.com>
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