Hi
I was wondering if anyone had experience of measuring the impact of using
social media to highlight items within online collections? Note that for
now, to keep some form of boundaries on this, I'm thinking specifically
of institutes' own channels.
For example if an organisation tweets or posts on Facebook about a specific
object, how many interactions (replies/comments/retweets/shares etc) does
it get, how many views does it drive to the original object online, does
that visit lead to views of other objects, and does it lead to further
engagement in the form of comments, tagging etc (where these are enabled)?
Beyond that, has anyone experimented with type of object, how posts are
phrased (for example asking a question), and even issues like time of
day/day of week?
Interested to hear people's thoughts, even if they are anecdotal.
Thanks
James
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James Morley
www.jamesmorley.net / @jamesinealing
www.whatsthatpicture.com / @PhotosOfThePast
www.apennypermile.com / @APennyPerMile
<http://www.apennypermile.com>
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