Hi All,
DCMS has released the third quarter results for the Taking Part survey. Here is the data overview for digital engagement with museums:
29.9 per cent of adults had visited a museum or gallery website, an increase from 15.8 per cent in 2005/06 and the highest reported level since data collection began in 2005/06. There has been an upward trend in digital engagement with museum and galleries since the data were first collected in 2005/06.
Between 2005/06 and January to December 2012, of those who had visited a museum or gallery website, there was
•An increase in the proportions of people visiting a museum or gallery website to find out about or order tickets for an exhibition or event (from 47.9% to60.3%).
•A significant decrease in the proportion of adults who had visited a museum or gallery website to look at items from a collection (from 33.7% to 20.7%).
The Taking Part survey added new questions on museum or gallery websites from July 2011. In this period, of those who had visited a museum or gallery website, 45.5 per cent had done so to find out about a particular subject, 17.2 per cent of adults had taken a virtual tour of a museum or gallery and 13.9 per cent had viewed or downloaded an event or exhibition.
Further detail on this section can be found in the accompanying spreadsheets to this release availableat: https://www.gov.uk/government/publications/taking-part-2012-13-quarter-3-statistical-release
All best,
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YASMIN KHAN
Independent Cultural Advisor
Mobile: 078 886 88711
EMAIL: [log in to unmask]
LinkedIn:http://www.linkedin.com/pub/yasmin-khan/3/b0b/853
Twitter: @Ya5min_BL
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