(As part of my continuing series of questions about museums collections online…)
One of the things I'm finding working with many museums is that there seems to be a huge hole in analytics knowledge for their collections pages. In the ones I've come across this is very often because they have used 3rd party collections systems and failed to put GA (or similar) tracking code on the object records on the pages surfaced by these systems.. So you can tell how many visitors arrived at say /collections but have no idea what they then searched for, or how many looked at /collections/someobject etc
So my question is: do you track your collections records (or does the above scenario apply to you)?
and: if you do then what do these stats tell you about how much your collections online are used?
Thanks as ever :-)
Mike
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Mike Ellis
Thirty8 Digital: a small but perfectly formed digital agency: http://thirty8.co.uk
* My book: http://heritageweb.co.uk *
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