We use Google Analytics on our Search the Collections site.
We have our global GA profile on the pages and a separate
collections-only profile, both within our main GA account.
The global profile allows cross-comparison of user behaviour across
collections compared to other areas, and jouneys that go in an out of
it, etc.
The collections-only profile allows isolated analysis of
collections-only activity to focus on that service specifically
The most obvious and expected thing is that there is an immensely long
tail of very obscure and interestingly varied searches, that
individually generate few views, but collectively are providing a great
deal of access for users to follow their very individual interests.
e.g.
"marquis de taulignan", "mrs philip newman","tapestry weaving, north
africa 9th century","16th century salt cellar, "a team of percheron
horses by guillaume regamey", etc etc.
great searches!!
This is pleasing to see and even down on keyword result report, line
1000, there are searches that even though they may only generate less
than ten visits are frequently viewed for several minutes, so the
collective knowledge transfer is actually quite substantial overall
We have 1,113,317 objects and 313,556 images online,so it is very good
to be able to show the extra personal value that comes from opening up
access as much as possible. For any individual it allows them to drill
into our collection based on whatever they are interested in, and which
we could never guess.
We also use navigation event triggering in our analytics to understand
user behaviour. We consider this when adjusting navigation wording etc.
Andrew Lewis
Digital Content Delivery Manager
Digital Media Team
Victoria and Albert Museum
South Kensington
London SW7 2RL
020 7942 2373
[log in to unmask]
www.vam.ac.uk/digitalmedia
linkd.in/andrewlewis ( www.vam.ac.uk/digitalmedia )
@rosemarybeetle ( https://twitter.com/rosemarybeetle )
>>> MCG automatic digest system <[log in to unmask]> 27/03/2013
00:01 >>>
There are 7 messages totaling 644 lines in this issue.
Topics of the day:
1. Collections online and analytics
2. Collections online and analytics (me again) (5)
3. DCMS Taking Part survey
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Date: Tue, 26 Mar 2013 09:03:08 +0000
From: Linda Ellis <[log in to unmask]>
Subject: Re: Collections online and analytics
Hi Mike and other MCGers
We have Google analytics on both our own Wolverhampton website and our
joint Black Country History website - the first has visitor information
and exhibition and events listings pages as well as collections pages,
the latter just collections info.
We can use the data to see what collection items are most visited,
which partner attracts the most hits etc as well as seeing overall how
much traffic the collections pages attract.
For the Wolverhampton website
www.wolverhamptonart.org.uk<http://www.wolverhamptonart.org.uk>
over the last 6 months (Sept 2012 - Feb 2013) 35% of page hits were to a
collections related page. For comparison 24% of page hits were to an
event or exhibition page
Hope this is of interest
Linda
Linda Ellis
Digital Projects Officer
WAVE: The museums, galleries and archives of Wolverhampton
Wolverhampton Art Gallery
Lichfield Street
Wolverhampton
West Midlands
WV1 1DU
tel. 01902 551 069
fax. 01902 552 053
www.wolverhamptonart.org.uk<http://www.wolverhamptonart.org.uk/>
www.blackcountryhistory.org.uk<http://www.blackcountryhistory.org.uk/>
www.blackcountryprints.org.uk<http://www.blackcountryprints.org.uk/>
----------------------------------------------------------------------------
SPECIAL PLACES. GREAT IDEAS
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
Mike Ellis
Sent: 25 March 2013 19:19
To: [log in to unmask]
Subject: Collections online and analytics (me again)
(As part of my continuing series of questions about museums collections
online...)
One of the things I'm finding working with many museums is that there
seems to be a huge hole in analytics knowledge for their collections
pages. In the ones I've come across this is very often because they have
used 3rd party collections systems and failed to put GA (or similar)
tracking code on the object records on the pages surfaced by these
systems.. So you can tell how many visitors arrived at say /collections
but have no idea what they then searched for, or how many looked at
/collections/someobject etc
So my question is: do you track your collections records (or does the
above scenario apply to you)?
and: if you do then what do these stats tell you about how much your
collections online are used?
Thanks as ever :-)
Mike
_____________________________
Mike Ellis
Thirty8 Digital: a small but perfectly formed digital agency:
http://thirty8.co.uk
* My book: http://heritageweb.co.uk *
****************************************************************
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Date: Tue, 26 Mar 2013 10:36:17 -0000
From: Rob Tice <[log in to unmask]>
Subject: Re: Collections online and analytics (me again)
Hi Mike,
For the Royal Museums Greenwich, different types of analytics are
collected
programmatically by our middleware, these include 'most viewed', 'most
tagged' and (in the upcoming release 'most shared') . They are then
added
back into the object and authority data (available to collections
online
and other projects), meaning that said analytics are able to be used
as a
mechanism for either browsing or ranking of the results of a search
by
different measures of 'most popular'.
Cheers
Rob
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
Mike
Ellis
Sent: 25 March 2013 19:19
To: [log in to unmask]
Subject: Collections online and analytics (me again)
(As part of my continuing series of questions about museums
collections
online.)
One of the things I'm finding working with many museums is that there
seems
to be a huge hole in analytics knowledge for their collections pages.
In the
ones I've come across this is very often because they have used 3rd
party
collections systems and failed to put GA (or similar) tracking code on
the
object records on the pages surfaced by these systems.. So you can tell
how
many visitors arrived at say /collections but have no idea what they
then
searched for, or how many looked at /collections/someobject etc
So my question is: do you track your collections records (or does the
above
scenario apply to you)?
and: if you do then what do these stats tell you about how much your
collections online are used?
Thanks as ever :-)
Mike
_____________________________
Mike Ellis
Thirty8 Digital: a small but perfectly formed digital agency:
http://thirty8.co.uk
* My book: http://heritageweb.co.uk *
****************************************************************
website: http://museumscomputergroup.org.uk/
Twitter: http://www.twitter.com/ukmcg
Facebook: http://www.facebook.com/museumscomputergroup
[un]subscribe: http://museumscomputergroup.org.uk/email-list/
****************************************************************
****************************************************************
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****************************************************************
------------------------------
Date: Tue, 26 Mar 2013 11:47:32 +0000
From: Daniel Pett <[log in to unmask]>
Subject: Re: Collections online and analytics (me again)
Hi Mike,
I've been running GA against records in our database for several years
now and I've started to expose this data via the Google Analytics api on
our site (http://finds.org.uk/analytics).
You can see examples of this via the 'view analytics' link that you
find on each database record on my system, for example:
http://finds.org.uk/analytics/content/page/url/L2RhdGFiYXNlL2FydGVmYWN0cy9yZWNvcmQvaWQvNTQ4NDYy
provides data for
http://finds.org.uk/database/artefacts/record/id/548462 If search
terms have been used to land on the page, then these can be shown as
well as other metrics -
http://finds.org.uk/analytics/content/page/url/L2RhdGFiYXNlL2FydGVmYWN0cy9yZWNvcmQvaWQvNDA0NzY3/timespan/thisyear
for example gives the data for the infamous Crosby Garrett helmet record
(http://finds.org.uk/database/artefacts/record/id/404767) for this
year.
This is powered by use of an extended php class from Zend (Gdata
Analytics service that interfaces with the GA api), but is not really
sustainable or fast enough for higher volume of traffic websites, due to
the GA api rate limit. I plan to move to their Oauth 2 endpoint when
I've actually got time to write the code. If anyone wants the code that
powers the current module that I run (also uses google charts api) can
be found within my github repository -
https://github.com/portableant/Beowulf---PAS and the extended version
(with ecommerce variables and page load times etc) of the
Gdata_Analytics class is here:
https://github.com/portableant/Beowulf---PAS/blob/master/library/Zend/Gdata/Analytics/DataQuery.php
At the moment, I haven't got much time to analyse the data patterns,
but I've built all this stuff in case someone else wants to do so for
their own research. Our site might also be an example for your previous
question, >90% of the records documented on the site are in public
ownership, with just objects donated by the finder or items acquired
under the Treasure process entering into museum collections.
Dan
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
Mike Ellis
Sent: 25 March 2013 19:19
To: [log in to unmask]
Subject: Collections online and analytics (me again)
(As part of my continuing series of questions about museums collections
online...)
One of the things I'm finding working with many museums is that there
seems to be a huge hole in analytics knowledge for their collections
pages. In the ones I've come across this is very often because they have
used 3rd party collections systems and failed to put GA (or similar)
tracking code on the object records on the pages surfaced by these
systems.. So you can tell how many visitors arrived at say /collections
but have no idea what they then searched for, or how many looked at
/collections/someobject etc
So my question is: do you track your collections records (or does the
above scenario apply to you)?
and: if you do then what do these stats tell you about how much your
collections online are used?
Thanks as ever :-)
Mike
_____________________________
Mike Ellis
Thirty8 Digital: a small but perfectly formed digital agency:
http://thirty8.co.uk
* My book: http://heritageweb.co.uk *
****************************************************************
website: http://museumscomputergroup.org.uk/
Twitter: http://www.twitter.com/ukmcg
Facebook: http://www.facebook.com/museumscomputergroup
[un]subscribe: http://museumscomputergroup.org.uk/email-list/
****************************************************************
****************************************************************
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****************************************************************
****************************************************************
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****************************************************************
------------------------------
Date: Tue, 26 Mar 2013 12:02:24 +0000
From: Yasmin <[log in to unmask]>
Subject: DCMS Taking Part survey
Hi All,
DCMS has released the third quarter results for the Taking Part survey.
Here is the data overview for digital engagement with museums:
29.9 per cent of adults had visited a museum or gallery website, an
increase from 15.8 per cent in 2005/06 and the highest reported level
since data collection began in 2005/06. There has been an upward trend
in digital engagement with museum and galleries since the data were
first collected in 2005/06.
Between 2005/06 and January to December 2012, of those who had visited
a museum or gallery website, there was
●An increase in the proportions of people visiting a museum or
gallery website to find out about or order tickets for an exhibition or
event (from 47.9% to60.3%).
●A significant decrease in the proportion of adults who had visited a
museum or gallery website to look at items from a collection (from 33.7%
to 20.7%).
The Taking Part survey added new questions on museum or gallery
websites from July 2011. In this period, of those who had visited a
museum or gallery website, 45.5 per cent had done so to find out about a
particular subject, 17.2 per cent of adults had taken a virtual tour of
a museum or gallery and 13.9 per cent had viewed or downloaded an event
or exhibition.
Further detail on this section can be found in the accompanying
spreadsheets to this release availableat:
https://www.gov.uk/government/publications/taking-part-2012-13-quarter-3-statistical-release
All best,
--------------------------------------------
YASMIN KHAN
Independent Cultural Advisor
Mobile: 078 886 88711
EMAIL: [log in to unmask]
LinkedIn:http://www.linkedin.com/pub/yasmin-khan/3/b0b/853
Twitter: @Ya5min_BL
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------------------------------
Date: Tue, 26 Mar 2013 14:53:26 +0000
From: James Grimster <[log in to unmask]>
Subject: Re: Collections online and analytics (me again)
Hi Mike
Following on from Rob what says, this is where the use of middleware,
and tracking use of it, may become more important for KPIs.
Whilst we track using GA etc across the front end web sites, also
tracking API uses, and 'views' of a collection item via mobile app, in
gallery interactive et al counting towards a 'hit' in KPI measures
and then taking this one stage further, and tracking views when on
CultureGrid, Europeana and other places ...
--
James
On 26 Mar 2013, at 10:36, Rob Tice wrote:
> Hi Mike,
>
> For the Royal Museums Greenwich, different types of analytics are
collected
> programmatically by our middleware, these include 'most viewed',
'most
> tagged' and (in the upcoming release 'most shared') . They are then
added
> back into the object and authority data (available to collections
online
> and other projects), meaning that said analytics are able to be used
as a
> mechanism for either browsing or ranking of the results of a search
by
> different measures of 'most popular'.
>
> Cheers
>
> Rob
****************************************************************
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****************************************************************
------------------------------
Date: Tue, 26 Mar 2013 17:32:00 +0000
From: Elena Villaespesa <[log in to unmask]>
Subject: Re: Collections online and analytics (me again)
Hi,
We have Google Analytics set up on the Tate Collection online
http://www.tate.org.uk/art We have created a dashboard (see attached
the
report for February) to monitor on weekly/monthly basis the number of
visits, pageviews, searches and the 10 most viewed artists and
artworks.
This is interesting to see how the exhibition programme, news, social
media
sites (like reddit, stumble upon, facebook) or the Google Doodle for
example impact on the content viewed. We have a separate profile on
Google
Analytics just for the collection pages which allows to see the
reports
only for this section of the site and then we do more detailed
analysis
from time to time of trends and user journeys.
Another way to see the most viewed artworks on our website is to go
directly to the Art & artists pages. My brilliant colleague Alex
Pilcher
has created some code that shows and orders the artworks on this page
http://www.tate.org.uk/art/artworks based on their number of visits in
the
past few months. You will see a green bar on the right corner below
the
artwork image that shows its popularity.
Thanks
Best regards
Elena Villaespesa
Web Analyst and Producer
Tate
2013/3/26 James Grimster <[log in to unmask]>
> Hi Mike
>
> Following on from Rob what says, this is where the use of middleware,
and
> tracking use of it, may become more important for KPIs.
> Whilst we track using GA etc across the front end web sites, also
tracking
> API uses, and 'views' of a collection item via mobile app, in
gallery
> interactive et al counting towards a 'hit' in KPI measures
> and then taking this one stage further, and tracking views when on
> CultureGrid, Europeana and other places ...
>
> --
> James
>
>
> On 26 Mar 2013, at 10:36, Rob Tice wrote:
>
> > Hi Mike,
> >
> > For the Royal Museums Greenwich, different types of analytics are
> collected
> > programmatically by our middleware, these include 'most viewed',
'most
> > tagged' and (in the upcoming release 'most shared') . They are
then
> added
> > back into the object and authority data (available to collections
online
> > and other projects), meaning that said analytics are able to be
used as
> a
> > mechanism for either browsing or ranking of the results of a
search by
> > different measures of 'most popular'.
> >
> > Cheers
> >
> > Rob
>
> ****************************************************************
> website: http://museumscomputergroup.org.uk/
> Twitter: http://www.twitter.com/ukmcg
> Facebook: http://www.facebook.com/museumscomputergroup
> [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> ****************************************************************
>
****************************************************************
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****************************************************************
------------------------------
Date: Tue, 26 Mar 2013 20:30:30 +0000
From: Mike Ellis <[log in to unmask]>
Subject: Re: Collections online and analytics (me again)
What a totally ace set of replies - thanks everyone who got back. Love
the
API stuff and the Tate feedback thing is awesome too.
Brilliant :-)
Mike
_____________________________
*Mike Ellis *
We do nice web stuff: http://thirty8.co.uk
* My book: http://heritageweb.co.uk *
On 26 March 2013 17:32, Elena Villaespesa
<[log in to unmask]>wrote:
> Hi,
>
> We have Google Analytics set up on the Tate Collection online
> http://www.tate.org.uk/art We have created a dashboard (see attached
the
> report for February) to monitor on weekly/monthly basis the number
of
> visits, pageviews, searches and the 10 most viewed artists and
artworks.
> This is interesting to see how the exhibition programme, news, social
media
> sites (like reddit, stumble upon, facebook) or the Google Doodle for
> example impact on the content viewed. We have a separate profile on
Google
> Analytics just for the collection pages which allows to see the
reports
> only for this section of the site and then we do more detailed
analysis
> from time to time of trends and user journeys.
>
> Another way to see the most viewed artworks on our website is to go
> directly to the Art & artists pages. My brilliant colleague Alex
Pilcher
> has created some code that shows and orders the artworks on this
page
> http://www.tate.org.uk/art/artworks based on their number of visits
in the
> past few months. You will see a green bar on the right corner below
the
> artwork image that shows its popularity.
>
> Thanks
> Best regards
>
> Elena Villaespesa
> Web Analyst and Producer
> Tate
>
>
>
>
> 2013/3/26 James Grimster <[log in to unmask]>
>
> > Hi Mike
> >
> > Following on from Rob what says, this is where the use of
middleware, and
> > tracking use of it, may become more important for KPIs.
> > Whilst we track using GA etc across the front end web sites, also
> tracking
> > API uses, and 'views' of a collection item via mobile app, in
gallery
> > interactive et al counting towards a 'hit' in KPI measures
> > and then taking this one stage further, and tracking views when on
> > CultureGrid, Europeana and other places ...
> >
> > --
> > James
> >
> >
> > On 26 Mar 2013, at 10:36, Rob Tice wrote:
> >
> > > Hi Mike,
> > >
> > > For the Royal Museums Greenwich, different types of analytics
are
> > collected
> > > programmatically by our middleware, these include 'most viewed',
'most
> > > tagged' and (in the upcoming release 'most shared') . They are
then
> > added
> > > back into the object and authority data (available to
collections
> online
> > > and other projects), meaning that said analytics are able to be
used
> as
> > a
> > > mechanism for either browsing or ranking of the results of a
search by
> > > different measures of 'most popular'.
> > >
> > > Cheers
> > >
> > > Rob
> >
> > ****************************************************************
> > website: http://museumscomputergroup.org.uk/
> > Twitter: http://www.twitter.com/ukmcg
> > Facebook: http://www.facebook.com/museumscomputergroup
> > [un]subscribe: http://museumscomputergroup.org.uk/email-list/
> > ****************************************************************
> >
>
> ****************************************************************
> website: http://museumscomputergroup.org.uk/
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> ****************************************************************
>
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