DEVELOPING OPEN ACCESS AND HYBRID JOURNALS

Tuesday 5th March 2013, 76 Portland Place, London

 

This course was fully booked in 2012.
 

DELEGATE COMMENTS 
'Excellent course pitched at the right level. This was the best ALPSP course
I have attended, detailed and engaging. ' Neil Hammond, Cambridge University
Press


'Thought provoking look at an area going into a fundamental part of journal
publishing' Andrew Sykes, Cambridge University Press

'Very informative and approached from all different angles. I particularly
liked the honesty of the two tutors - what had and had not worked for them.'
Alison Oliver, Taylor & Francis

'Helpful and informative, an excellent practical and 'publisher friendly'
approach. It was good to also get the basics to be sure we are talking about
same issues with the same terms. ' Kairi Look, IOS Press

'A lot of really useful information. I particularly liked the fact that the
course leaders gave specific personal examples of problems/issues overcome
specific aspects of gold OA. ' Katie Foxall, ecancermedicalscience
 

 

OVERVIEW
The aim of this course is to introduce staff from all areas of journals
publishing to the complexities and unique challenges of running an open
access journal or journals programme. Delegates will participate in
discussion of open access journals and experiment with financial modelling,
all enabling them to gain an understanding of the necessary steps to take
when establishing and maintaining both full and hybrid open access journals.

TUTORS 
 
<http://www.alpsp.org/ebusiness/Meetings/Biography.aspx?PersonID=6552&Bio=Tu
tor> Jacqueline Uren, IOP Publishing
 
<http://www.alpsp.org/ebusiness/Meetings/Biography.aspx?PersonID=3000&Bio=Tu
tor> Rhodri Jackson, Oxford University Press 

PROGRAMME
. The open access landscape (1): green and gold, full and hybrid, mega
journals, the cascade
. The open access landscape (2): government and funder policies
. The open access debate: does open access increase citations/usage? Can
open access be financially viable?
. Why open access?: Market research, subject area differences
. Workflows and best practice: for full and hybrid titles, suggested
workflows from author to journal to production to invoicing. Allowing green
open access and complying with funding bodies.
. Business models including case studies: author charges, memberships,
sponsorship, consortia deals, etc.
. Setting author charges: (including developing countries' rates and
waivers)
. Pricing: relating subscription pricing to open access take-up, how to
avoid 'double-dipping'
. Open access launches versus transitioning mature journals: what should be
expected in either scenario, including case studies.
. Ethics: avoiding vanity publishing, distinguishing editorial decisions
from financial decisions. Keeping quality high through the cascade and the
mega journal.
. Rights, permissions and licensing: which licence to use, what rights to
allow, what is a truly open access license
. Keeping in touch: with the open access community, industry bodies, author
relations
. Marketing and branding: how to market an open access journal as opposed to
a 'regular' title. How to market the open access option on hybrid journals
. Discussion: the future of open access publishing

This course will commence at 09:30 (registration, with tea/coffee, from
09:00) and end at approximately 17:00

BY THE END OF THE COURSE DELEGATES WILL BE ABLE TO
Appreciate the measures required to create successful open access journals,
understand the open access publishing workflow, assess the pros and cons of
different open access business models, know the context of the open access
industry including the green open access lobby and influential funding
bodies, and understand the ethics of open access publishing.

WHO SHOULD ATTEND 
This course is aimed at journal publishing managers, publishing editors and
publishers interested in developing open access journals or expanding an
existing programme. Some prior awareness of the open access industry would
be helpful but is not essential.
 

 <http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=337> Click here to
book <http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=335>  or email
<mailto:[log in to unmask]> [log in to unmask]

 

 

Forthcoming 2013 ALPSP courses

 <http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=323> Digital World
Primer: From Online Communities to Big Data, London 7th Feb 2013

 <http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=313> Strategic
Journal Finance, London 27th Feb 2013

 <http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=335> Publication
Ethics: Fraud and Misconduct, London 4th Mar **NEW COURSE** 2013

 <http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=336> Journal
Development 1: Practical Plans for Improving Journal Success, London, 21st
Mar

 

All ALPSP courses for 2013 can be found at  <http://www.alpsp-training.org/>
www.alpsp-training.org

 

 

Melissa Marshall, Training & Admin Assistant

Association of Learned and Professional Society Publishers

Tel: +44 (0) 1892 618219, email:  <mailto:[log in to unmask]>
[log in to unmask]

 

ALPSP is a Company limited by guarantee and incorporated in England and
Wales
Registration no: 4081634. Registered Office: 1-3 Ship Street,
Shoreham-by-Sea, West Sussex BN43 5DH UK
 <http://www.alpsp.org/> www.alpsp.org