Dear All,
We are preparing a business case for an online shop. I am aware that the National Archives have a large number of hits on their web pages and as a consequences, they have a large number of visitors to their online shop. However, they are, by the scale of their operation, an outlier.
What I am interested if finding out for comparative statistics are the answers to the following questions.
1. Do you have an online shop?
2. How many visitors do you get (on average per month)
3. How much sales either in total amount or by number of sales (whichever you prefer) through your online shop?
4. Have you marketed your online shop in any way i.e. twitter, blog, Facebook, online announcements
5. Do you track your most requested item?
I appreciate that the financial questions may be commercially (or organisationally) sensitive. I am just after some ball park figures rather than an exact number.
I will collate the results and share them (without identifying any organisation).
Thanks
Lawrence
Principal Information Management Officer
Durham County Council
Room 4/140
County Hall
County Durham
DH1 5UF
03000 268038
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